Campaign Strategy Senior Manager

Cooley LLP•Palo Alto, CA

2d•$185,000 - $225,000

About The Position

Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Demonstrated success in design and mapping of customer journeys across the client lifecycle, including advising on marketing/channel mix to support and optimize end-to-end buying journeys
Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness
Hands-on experience with CRM, web, orchestration, analytics, and project management technologies

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior legal industry or professional services experience

Responsibilities

Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.
Develop and maintain a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.
Ensure every tactic within a campaign—from a social ad to a post-event email—is technically and narratively connected to the next logical step in the client journey.
Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.
Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.
Work daily across the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.
Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.
Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.
Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.
Serve as direct supervisor and mentor to direct reports
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
Manage staffing coverage, review and process time logs/time off requests
Support business professional development and continued educational opportunities
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
All other duties as assigned or required