Senior Business Development Executive (Mid-Atlantic, US Territory)
About The Position
Health Advocate is seeking a Senior Business Development Executive (SBDE) to drive new business growth across its Mid-Atlantic territory. This is a senior-level role for a proven seller with established broker relationships and a track record of generating new employer opportunities through consultant and broker channels. Success in this role is driven by market presence, broker network, and the ability to convert relationships into new logo wins. The role is focused on new business acquisition through consultants, brokers, and employer relationships. Health Advocate's mission is to simplify healthcare and guide people through complex systems, having helped millions navigate healthcare through advocacy, navigation, well-being, and integrated benefits solutions for over 20 years.
Requirements
- 7+ years of business development or enterprise sales experience.
- Proven success selling employee benefits, healthcare solutions, or related services to employers.
- Demonstrated experience generating new business through brokers/consultants.
- Established relationships within the Mid-Atlantic broker and consultant community (critical requirement).
- Strong, active network with benefits consultants and brokerage firms.
- Ability to demonstrate how your relationships have translated into pipeline and closed deals.
- Proven track record of new logo acquisition and quota attainment.
- Experience navigating complex, multi-stakeholder enterprise sales cycles.
- High level of ownership, persistence, and accountability.
- Proficiency in Salesforce and Microsoft 365 tools.
- Strong executive presence and presentation skills.
- Must reside within the Mid-Atlantic territory, including states such as PA, NJ, NY (downstate focus), MD, VA, DC, DE, and surrounding areas.
- Primarily sedentary; extended computer use required.
- Requires strategic thinking, problem-solving, and executive-level communication.
Nice To Haves
- Up to 50% regional travel for broker meetings, client presentations, and finalist engagements.
Responsibilities
- Identify, pursue, and close new employer opportunities using a structured, consultative sales process.
- Consistently achieve annual sales commitments through disciplined pipeline development and execution.
- Leverage existing relationships with local, regional, and national consultants and brokers to uncover RFPs and new opportunities.
- Build and deepen partnerships with broker practice leaders across the Mid-Atlantic market.
- Develop trusted-advisor relationships with C-suite and senior HR/Benefits leaders at mid-to-large employers.
- Confidently present Health Advocate’s full portfolio of advocacy, navigation, wellness, and EAP solutions.
- Generate pipeline through broker outreach, direct prospecting, and networking.
- Leverage tools such as Salesforce and LinkedIn Sales Navigator to expand reach and influence.
- Maintain accurate pipeline activity, forecasting, and documentation within Salesforce.
- Lead sales presentations, finalist meetings, and executive-level discussions through close.
Benefits
- Competitive Compensation Base salary: $100,000 (flexible for highly experienced candidates)
- Uncapped commission
- Total compensation at plan: ~$375,000
- Purpose-Driven Sales
- Sell solutions that measurably improve employee health, well-being, and experience
- Support for Success
- 4-week structured onboarding and training
- Salesforce CRM, prospecting tools, and full sales enablement
- Dedicated leadership and broker channel support
- Comprehensive Benefits
- Medical, dental, and vision coverage
- 401(k) with company match
- PTO, paid holidays, and tuition assistance
- Access to Health Advocate programs (EAP, wellness)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
