Senior Business Development Associate

Soleo Communications • City of Rochester, NY

3d • Hybrid

About The Position

Soleo Communications, an established performance marketing company, helps businesses connect with high-intent consumers through proprietary technology, media partnerships, and customer acquisition programs. Its CallThread platform supports qualified inbound call campaigns across insurance, financial services, and home services.

The Senior Business Development Associate will expand buyer and media partner relationships, particularly in financial services and auto and home insurance. The role works directly with the Chief Sales Officer and senior leadership, contributing to company growth while developing skills and taking on greater responsibility. The ideal candidate has direct lead-generation and pay-per-call experience, strong relationship-building skills, and analytical judgment, and can engage with audiences ranging from Customer Success teams to C-level executives.

Soleo describes its culture as respectful, collaborative, and growth-oriented, offering access to experienced leadership, opportunities to influence the business, and room to advance based on performance. Its flexible hybrid work model is intended to support collaboration and work-life balance.

Requirements

• At least 3 years of direct experience in lead generation and pay-per-call; direct experience is required.
• Experience in financial services, auto insurance, or home insurance.
• Demonstrated success winning new business and growing buyer or publisher relationships.
• Understanding of inbound call acquisition, lead quality, campaign qualification, and performance-based pricing.
• Strong analytical skills and the ability to translate data into actionable recommendations.
• Outstanding communication, presentation, and people skills, including confidence leading executive discussions and presenting to larger groups.
• Experience with CRM systems, sales automation, and Microsoft Office.
• Familiarity with traffic sources, transparency, and compliance expectations.
• Willingness to travel for industry events and partner meetings.
• Initiative, accountability, and consistent follow-through.
• Integrity, sound judgment, and attention to detail.
• Curiosity, coachability, and a desire to learn from experienced leaders.
• Ability to work independently and collaborate across teams.
• Strong organization and disciplined management of priorities.
• Commitment to lasting partnerships and measurable results.

Nice To Haves

• Five or more years of direct experience in lead generation and pay-per-call.
• Experience across multiple categories, including financial services, auto insurance, or home insurance.
• HubSpot experience.

Responsibilities

• Develop new buyer and media partner opportunities through targeted outreach, research, industry relationships, and networking.
• Lead discovery conversations to understand acquisition goals, campaign requirements, and commercial fit.
• Analyze campaign economics, including pricing, conversion rates, acquisition costs, and margin.
• Create and deliver proposals and presentations for operational and executive audiences.
• Collaborate with Customer Success, Technology, and Operations on onboarding, testing, and campaign growth.
• Maintain accurate pipeline records, next steps, and forecasts in HubSpot.
• Help resolve partner questions and operational issues with ownership and consistent follow-through.
• Represent Soleo at industry events and partner meetings.
• Share market insights and growth opportunities with senior leadership.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• Vision coverage.
• 401(k) plan.
• Flexible hybrid work model supporting collaboration and work-life balance.
• Access to experienced leadership and opportunities to influence the business and advance through performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed