Remote | Senior Brand & Visual Design Specialist — $75–$145/hour

24-Mag•New York, NY

1d•Remote

About The Position

We are sharing a specialised part-time consulting opportunity for experienced design professionals skilled in brand identity, graphic design, visual systems, campaign creative, typography, layout, packaging, and structured evaluation of professional design work. This role supports current and upcoming remote consulting opportunities focused on evaluating real-world design deliverables and defining clear standards for high-quality visual execution. Selected professionals will develop task-specific assessment criteria, review AI-generated and human-created design work, score completed outputs, and provide rigorous written feedback grounded in professional design practice.

Requirements

At least 5 years of professional experience in graphic, brand, or visual design
Experience at a respected design studio, creative agency, consumer brand, technology company, or comparable environment
Strong command of typography, layout, visual hierarchy, colour, composition, and brand systems
Experience reviewing design work and articulating critique at a senior or lead-designer level
Ability to distinguish between concept quality, craft, strategic alignment, and production execution
Exceptional written communication and the ability to explain design judgments clearly
Strong attention to detail and comfort having evaluation decisions reviewed and calibrated
A degree in graphic design, visual communication, communication design, branding, digital media, or a related creative field is helpful
Professional studio, agency, in-house, or freelance design experience is highly relevant
Equivalent portfolio-based expertise may be considered alongside or in place of formal academic qualifications
Advanced training in typography, brand systems, art direction, or visual communication may be valuable

Nice To Haves

Experience developing or reviewing brand guidelines and identity systems
Background in campaign design, packaging, editorial design, presentation design, or digital creative
Familiarity with Figma, Adobe Creative Cloud, presentation tools, and collaborative design workflows
Experience leading design critiques, mentoring designers, or reviewing work for clients and stakeholders
Strong portfolio demonstrating polished commercial and conceptual design work
Previous involvement in AI evaluation, structured review, benchmarking, or quality-assurance projects
Experience developing design standards, review frameworks, or internal creative guidelines

Responsibilities

Visual Design Evaluation: Review brand identity systems, campaign visuals, marketing assets, presentations, packaging concepts, and digital content. Assess work for visual quality, clarity, originality, consistency, and alignment with the creative brief. Evaluate typography, layout, composition, colour, hierarchy, imagery, and overall execution. Identify weak design decisions, inconsistencies, production issues, and opportunities for improvement.
Evaluation Criteria & Rubric Development: Design precise, task-specific grading criteria for professional design deliverables. Define measurable standards covering concept quality, visual execution, usability, brand consistency, and presentation. Ensure assessment criteria reflect realistic expectations from senior design reviews. Refine evaluation frameworks based on structured feedback and calibration outcomes.
Brand & Creative Systems Review: Evaluate brand identity systems, guidelines, visual languages, and component consistency. Review how effectively design work communicates brand positioning and audience intent. Assess scalability across print, digital, social, packaging, and presentation formats. Identify whether creative systems are cohesive, distinctive, and suitable for practical application.
Scoring & Written Justification: Score AI-generated and human-created design samples against structured criteria. Provide detailed written explanations supporting each evaluation decision. Apply consistent, evidence-based judgment across different design styles and deliverable types. Incorporate feedback from senior reviewers and adjust evaluation approaches efficiently.