Remote | Senior Brand & Campaign Strategy Consultant — $75–$145/hour

24-Mag•New York, NY

1d•Remote

About The Position

We are sharing a specialised part-time consulting opportunity for experienced marketing professionals skilled in brand strategy, campaign development, creative briefs, messaging frameworks, advertising concepts, and structured evaluation of professional marketing work. This role supports current and upcoming remote consulting opportunities focused on evaluating real-world marketing deliverables and defining clear standards for high-quality strategic and creative execution. Selected professionals will develop task-specific assessment criteria, review AI-generated and human-created marketing work, score completed outputs, and provide rigorous written feedback grounded in professional marketing and advertising practice.

Requirements

At least 5 years of professional experience in marketing, advertising, brand strategy, or creative development
Experience as a creative director, account lead, brand strategist, marketing lead, or senior agency professional
Background at a respected creative agency, consumer brand, technology company, or comparable environment
Strong command of creative briefs, campaign development, brand positioning, messaging, and client-ready presentations
Ability to judge creative work against both a strategic brief and a commercial objective
Exceptional written communication and the ability to explain marketing judgments clearly
Strong attention to detail and comfort having evaluation decisions reviewed and calibrated

Nice To Haves

Experience developing or reviewing integrated campaigns across multiple channels
Background in brand strategy, creative direction, account leadership, or advertising planning
Experience preparing client presentations, campaign decks, messaging frameworks, or creative briefs
Familiarity with consumer insight, audience research, and brand-positioning methodologies
Experience leading creative reviews, mentoring teams, or presenting recommendations to senior stakeholders
Previous involvement in AI evaluation, structured review, benchmarking, or quality-assurance projects
Experience developing marketing standards, review frameworks, or internal creative guidelines

Responsibilities

Review creative briefs, campaign concepts, strategy decks, brand-positioning frameworks, messaging systems, advertising copy, scripts, and integrated campaign plans
Assess work for strategic clarity, audience relevance, originality, consistency, and alignment with business objectives
Evaluate whether creative ideas respond effectively to the brief and communicate a clear brand proposition
Identify weak assumptions, unclear messaging, execution gaps, and opportunities for improvement
Design precise, task-specific grading criteria for professional marketing deliverables
Define measurable standards covering strategic thinking, creative quality, audience insight, brand alignment, and presentation
Ensure assessment criteria reflect realistic expectations from senior marketing and agency reviews
Refine evaluation frameworks based on structured feedback and calibration outcomes
Evaluate brand positioning, value propositions, messaging hierarchies, and communication frameworks
Review campaign concepts across digital, social, video, print, experiential, and integrated channels
Assess whether ideas are distinctive, commercially relevant, and suitable for the intended audience
Evaluate how effectively campaign materials connect creative execution with strategic and business goals
Score AI-generated and human-created marketing samples against structured evaluation criteria
Provide detailed written explanations supporting each assessment decision
Apply consistent, evidence-based judgment across different industries, audiences, and campaign formats
Incorporate feedback from senior reviewers and adjust evaluation approaches efficiently