Senior Brand Strategy Manager

Heartland FPG • Carmel, IN

9d • Onsite

About The Position

Heartland Food Products Group is seeking experienced, strategic, Senior Brand Managers to lead key consumer food and beverage categories. This role offers full P&L responsibility and the opportunity to shape brand strategy, innovation, commercial execution, and long-term category growth. Senior Brand Managers support category groups: Sweeteners: Splenda, Equal, Whole Earth, and Swerve; Nutrition, Coffee & Ready-to-Drink: SlimFast, Java House, and Ready-to-Drink categories. The Senior Brand Manager will own the development and execution of brand and category strategies that drive sustainable growth. This role will partner closely with Sales, Insights, Innovation, Finance, Operations, and external partners to translate consumer and customer needs into actionable plans. Reports directly to Senior Director Brand Strategy for the category. The ideal candidate combines strong consumer brand strategy experience with commercial acumen, P&L ownership, and the ability to partner effectively with Sales in customer-facing settings.

Requirements

• Minimum bachelor’s degree and 7 years of brand strategy experience within consumer food products.
• Experience in sweeteners, nutrition, coffee, beverages, or ready-to-drink consumer categories.
• Demonstrated experience managing or contributing to category and brand P&L performance.
• Prior Sales experience or a proven track record of partnering with Sales and presenting directly to customers.
• Strong understanding of consumer-packaged goods, category management, and brand-building principles.
• Ability to synthesize data and insights into clear, actionable growth strategies.
• Excellent communication, presentation, collaboration, and leadership skills.

Responsibilities

• Lead brand strategy, annual planning, and execution for assigned brands and categories.
• Own category P&L performance, including revenue, profitability, budgets, forecasts, and growth initiatives.
• Develop and implement consumer-led marketing, positioning, innovation, packaging, and activation strategies.
• Use consumer, customer, category, and competitive insights to identify growth opportunities and inform decisions.
• Partner with Sales to develop customer strategies, selling stories, presentations, and commercial plans.
• Present to customers as a strategic partner alongside the Sales team, when needed.
• Collaborate cross-functionally to bring programs, innovation, and go-to-market initiatives to market successfully.
• Monitor business performance and adjust strategy to achieve financial and brand objectives.
• Build strong relationships with internal stakeholders and external agency partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior