Senior Brand Strategist

Stagwell Global•Minneapolis, MN

7d•Hybrid

About The Position

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and consumers. Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, and SABRE Disruptive Agency of the Year, Colle McVoy brings a nimble talent model that unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, content, media, and earned creative/PR. Backed by an award-winning culture and 15 consecutive Best Place to Work honors, Colle McVoy is part of DonerColle Partners — a strategic alliance built to help brands win between the coasts through integrated strategy, creative, media, and AI-powered innovation. Job Overview At Colle McVoy, our Senior Strategists have a passion for tapping the full power of a brand to solve problems and inspire inventive creative solutions, including creative campaigns and activations; design efforts, including visual identity, retail and digital experiences; paid, owned and earned-media concepts and more. As a proactive thinker, doer, creator, and explorer, a Senior Strategist will thrive in helping cross-functional teams navigate through the gray toward fresh concepts that move both people and business results.

Requirements

Writes clear, inspiring briefs with crafted insights, and authors robust strategic POVs based on cultural signals that connect data to business implications.
Creates insight frameworks that teams reuse across projects and generates insights visible in final creative and product output.
Uses narrative and evidence to drive decisions and facilitates workshops and working sessions effectively.
Creates deliverables that elevate team standards and synthesizes complexity into clear, inspiring strategy.
Develops enduring client relationships and acts as a trusted advisor within client teams.
Unlocks higher performance in teams through clarity and coaching; mentors associate strategists and strategists.
Allocates work effectively across skill levels and tools and improves efficiency through better processes and AI workflows.
Balances speed with rigor; knows when "good enough" is the right call and proactively flags trade-offs with recommended solutions before they become problems.
Identifies where human judgment must override automation and builds repeatable AI-enabled processes for teams.
Bachelor’s degree or equivalent industry experience.
4+ years of strategic planning or a strategically driven role required.
Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
Demonstrated experience using AI tools (e.g., LLMs, research and synthesis platforms) in day-to-day strategic work.
Ability to travel as needed.

Nice To Haves

A positive, proactive, make-it-happen attitude.
Passion for brilliant work, great strategy, and a constant drive to make things better.
Curiosity about what makes a brand meaningful, what is driving and influencing culture, and why people do what they do.
Experience developing both B2C and B2B brand platforms and go-to-market strategies.
Strong understanding of cultural and technological trends and their impact on brand strategy.
Highly organized and detail oriented.

Responsibilities

Make an impact that leads to great work as the senior strategist on multiple client businesses.
Connect client objectives with audience needs by crafting actionable insights, compelling narratives, and a strategic POV grounded in cultural signals and business implications.
Turn large, messy datasets into actionable narratives by combining human judgment with AI-enabled analysis.
Design mixed-method research approaches (qualitative, quantitative, behavioral, platform data) for client and new business needs.
Collaborate with cross-functional teams to identify problems and inform brand strategies and go-to-market strategies across social, digital, content and brand experience.
Translate business objectives into actionable strategies that inspire creative solutions, and synthesize complexity into clear, inspiring strategy that teams can act on.
Facilitate productive dialogue between creative, media, data, and client teams; drive alignment across stakeholders with proactive, transparent communication.
Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities for strategic growth.
Ground strategies in solid business understanding and effectiveness goals.
Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.
Help teams use AI tools effectively without replacing strategic judgment and contribute to team morale.
Build repeatable AI-enabled workflows that increase speed and option generation, while identifying where human judgment must override automation.