Senior Brand Manager - Meiomi

The Wine Group • Livermore, CA

17h • $146,400 - $219,600 • Hybrid

About The Position

The Senior Brand Manager - Meiomi will lead the development and execution of the annual and long-term strategic marketing plan for Meiomi, a key priority premium wine brand. This role sits at the intersection of brand strategy, commercial leadership, innovation, and business performance, with accountability for driving sustainable growth while protecting long-term brand equity, pricing integrity, and premium positioning.
The ideal candidate brings wine industry experience and a proven track record managing premium consumer brands within a complex and highly competitive marketplace. This person combines strong consumer marketing capabilities with a deep understanding of the three-tier system, distributor and trade engagement, pricing architecture, premium wine consumers, and the distinct needs of retail and on-premise channels. They will thrive in a creative, fast-paced, solutions-focused, collaborative, cost-conscious, and entrepreneurial culture, and will be equally comfortable setting strategy, influencing cross-functional partners, and rolling up their sleeves to drive execution.

Requirements

• Bachelor's Degree (B.A.) required in Marketing, Business, or a related field.
• 8+ years of progressive brand management, marketing, or commercial leadership experience, with demonstrated success leading consumer brands.
• Wine industry experience required, including a strong understanding of the three-tier system, distributor management, trade engagement, and wine category dynamics.
• Experience managing premium wine or other premium consumer brands, with accountability for balancing growth, pricing integrity, consumer relevance, and long-term brand equity.
• Demonstrated experience with premiumization, pricing strategy and architecture, portfolio management, and innovation that supports brand positioning and equity.
• Proven ability to partner closely with Sales, distributors, retailers, and on-premise customers and to influence cross-functional stakeholders without direct authority.
• Strong strategic thinking and analytical skills, with the ability to synthesize consumer, customer, category, competitive, and financial data into actionable recommendations.
• Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
• Experience briefing and leading consumer, creative, media, and other agency partners to develop and execute brand-building platforms.
• Highly proficient in Microsoft Office and able to quickly learn relevant business analytics and planning tools.
• Ability to manage multiple priorities, work effectively under pressure, and meet strict deadlines in a fast-paced environment.
• Excellent organizational, interpersonal, written, and verbal communication skills, with strong attention to detail and discretion with confidential information.
• Demonstrated reliability and punctuality, effectiveness in a team environment, and adherence to all safety regulations and operating procedures.

Nice To Haves

• MBA preferred but not required.
• Retailer, distributor, or customer-facing selling experience strongly preferred.

Responsibilities

• Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi’s long-term equity, premium positioning, pricing integrity, and consumer relevance.
• Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
• Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities.
• Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
• Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities.
• Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
• Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations.
• Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
• Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity.
• Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
• Translate complex business issues, market dynamics, and performance data into clear, concise recommendations for senior leadership and cross-functional partners.
• Create compelling narratives and presentations that align stakeholders around priorities, decisions, and action plans.
• Lead cross-functional teams with ownership, urgency, sound judgment, and accountability.
• Manage ambiguity and competing priorities, drive projects to conclusion, and ensure work is delivered on time, within budget, and against agreed objectives.

Benefits

• Hiring Salary Range Posted: $146,400 - $219,600.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior