Senior Brand Manager, Innovation Strategy & Readiness

Not Your Mother's•Tampa, FL

9h•Onsite

About The Position

We are seeking a talented and experienced Senior Brand Marketing Manager with a strong background in Innovation and ideally, in the beauty industry. As the Senior Brand Manager, Innovation Strategy & Readiness, you will be THE lead for our new product ideas, strategy and readiness. You will leverage your beauty industry expertise to develop and execute creative new products that resonate with our target audience, improve new user trial, and elevate our brand identity. This role also requires expertise in managing strategy development, product P&Ls, sell-in story creation for retailers and portfolio alignment. The role is Tampa-based.

Requirements

Strong skills in Innovation, including defining insights, developing concepts and messaging.
Ability to create a compelling brand story.
Creative thinking for developing unique new product concepts.
Excellent written and verbal communication skills.
Market analysis including trends, current performance, needs state, competitive analysis.
Ensuring brand consistency across all innovation.
Ability to run basic P&Ls for new items to ensure GM enhancement.
Proven experience in Innovation, ideally within the Beauty and Hair Care industry, with a minimum of 10-12 years of relevant experience.
In-depth knowledge of beauty industry trends, consumer preferences, and competitive landscape.
Strong creative thinking and the ability to translate trends into innovative new products.
Exceptional written and verbal communication skills, with the ability to create compelling beauty-related concepts.
Comfort presenting ideas to senior leadership and cross-functional stakeholders.
Strong project management and organizational skills.
Analytical mindset & profitable growth orientation.
Ability to work independently.
Proven track record of working successfully cross-functionally across R&D, Insights, Creative and Finance.
Ability to operate both at the "big idea" level and in the “weeds” of building stimulus and driving artwork/regulatory/legal/copy process.

Nice To Haves

Ideally, in the beauty industry.

Responsibilities

Create the strategy for new products for the pipeline of Not Your Mother’s, defining what items to launch, at what time, and the strategic rationale.
Define and communicate the new product's unique value proposition, positioning, and messaging within the portfolio, confirming consumer appeal.
Partner with Finance and Supply Chain on cost structure/P&L, Critical Path Schedules and readiness.
Work with Product Experience and Consumer Market Insights to develop insights, concepts, claims, stories, packaging, product formulation, size of prize, etc. to bring new products to life.
Lead the stage gate documentation, working cross-functionally, and bring to executive leadership team, Product Council, for approval.
Ensure package design and copy is on track, irresistible, legally approved and distinctive to win on virtual and physical shelf in partnership with Creative Studio, Product Experience and Legal.
Deliver the selling stories and sell sheets for new products to set Sales up for success as they pitch to retailers for buy in and shelf space.
Stay informed about beauty industry trends, consumer behaviors, and market dynamics.
Utilize consumer insights and market research to inform innovation strategy and new product development.
Analyze Innovation performance metrics, including awareness, trial, repeat and market share.
Use data-driven insights to identify areas for improvement and adjust strategies accordingly.
Ensure new products meet minimum Gross Margin requirements for the company.
Enroll key partners and stakeholders including Product Experience, Creative, Project Management, Brand Strategy & Activation, Sales, Legal & Regulatory.
Attend strategic retailer line review and early Innovation pitch meetings.

Benefits

Competitive Compensation
PTO
sick time
9 paid holidays
2 paid floating holidays
Comprehensive Health Coverage including medical, dental, and vision for you and your family
company-paid short-term disability and life insurance
Roth and 401(k) retirement plans
4% employer match
Paid Parental Leave
professional development reimbursement program
On-site fitness center
One Pass Select access
60 complimentary products each year
Annual Beauty & Wellness Credit
Volunteer Time Off
Monthly Networking Lunch Credit