Innovation Brand Manager

McCain Foods USA•Oakbrook Terrace, IL

21h•Hybrid

About The Position

As the Innovation Brand Manager – US Retail Marketing, you’ll play a pivotal role on McCain’s North America Marketing Team, helping shape the future of our retail portfolio and driving sustainable, profitable growth. This is a high-impact position where strategy meets execution where you’ll partner closely with the Senior Brand Manager to develop and deliver annual and mid-range marketing plans that build brand equity and accelerate consumer demand. In this role, you won’t just support the business, you’ll help lead it. Acting as a strategic partner across Sales, Innovation, Marketing Operations, Go-to-Market, and Insights, you’ll bring ideas to life, align cross-functional teams, and ensure our portfolio meets ambitious performance goals. If you’re a curious, creative marketer who thrives in a fast-paced environment and is eager to build both your marketing expertise and general management skills, this is your opportunity to make a real impact. At McCain Foods (Oakbrook, IL), you’ll have the autonomy to develop and execute brand strategies locally while contributing to a global brand with a strong legacy and bold future.

Requirements

Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred)
Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals
Food industry experience and/or Tier 1 CPG experience preferred
Consistently achieves results, even under tough circumstances
High degree of accountability with the ability to hold self and others accountable to meet commitments
Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
Ability to quickly and effectively build and maintain partnerships and work collaboratively to meet shared objectives
Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer
Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
Ability to be resilient in the face of adversity
Has the courage to step up and address difficult issues
Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
IRI analytic capabilities

Responsibilities

Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies.
In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
Identify customer & channel opportunities with recommendations on actions.
Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
Support brand positioning and equity building initiatives.
Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
Prioritize the flow of resources at the brand segment & project level.
Serves as a mentor/coach and/or manages and develops ABM’s.
Builds team and functional capability and culture.
Owns delivering the integrated marketing mix across all executions.
Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.