Senior Brand Manager- Dermatology
Elanco•Indianapolis, IN
•Hybrid
About The Position
This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our brands for the Dermatology Portfolio, a must win category for the success of Elanco. Responsibilities include management of products already on the market, competitive defense strategies, lifecycle management and pipeline development. This leader is also responsible for contributing to the overall development of our marketing capabilities by leading and developing team members and advocating for the marketing efforts.
Requirements
- Bachelor’s degree, Marketing/Business required, MBA preferred
- 5+ years of experience in Healthcare Marketing with experience in Animal Health and/or Dermatology preferred
- 2+ years of managing people
Nice To Haves
- 2+ years of experience in managing multi-channel media plans with a focus on digital
- Positive attitude and fits well with Elanco Cultural Pillars
- Brand management experience in regulated environments
- Proven leader of teams and ability to influence organizations to drive results
- Ability to connect individuals and teams, guiding them through portfolio strategy
- Clear, effective communicator including exceptional presentation skills
- Cross-functional management and partnership
- A results-driven team player able to work in and with a proactive team with a high degree of customer focus
- Results-driven team player able to work in and with a proactive team with a high degree of customer focus
Responsibilities
- Business Ownership of Dermatology portfolio: Enables delivery and management budget for the Pet Health Dermatology portfolio
- Identifies and track health and performance KPIs for assigned portfolio
- Ensures accuracy of forecast
- Drives product demand through insightful campaigns and marketing materials
- Develops pricing strategies
- Partners with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation to drive LCM planning
- Strategy Development: Develops portfolio strategy for Dematology products, ensuring maximization of brand potential including lifecycle management in partnership with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation
- Leads development of brand plans for assigned group of products
- Embodies an entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute
- Brand Messaging and Activation: Develops messaging platform utilizing market research insights to yield persuasive and resonating value propositions and messaging options in collaboration with key cross-functional partners
- Works collaboratively with cross functional partners, including vet sales Retail, Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands
- Insights and Analytics: Develops a deep understanding of the market, customer, and customer needs
- Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing
- Insights expertise—understands what market research to do and works with Insights team to action research projects
- Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data
- Highly analytical, strong understanding of market/dispensing data
- Customer Centricity: Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers, relevant conference presence, and gathering feedback on a first-hand basis
- Conducts market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data
- Develop and maintain business relationships with key opinion leaders and external business partners: Builds positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, and general customer liaison at all levels
- Managerial: Leverages diversity of team to strengthen performance and results
- Drives Team engagement to maximize business results
- Coaches team and personalizes development plan of each team member
- Provides career growth opportunities while also delivering constant feedback along with the tools needed to achieve long term professional growth
Benefits
- Multiple relocation packages
- Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
- 8-week parental leave
- 9 Employee Resource Groups
- Annual bonus offering
- Flexible work arrangements
- Up to 6% 401K matching
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What This Job Offers
Job Type
Full-time
Career Level
Senior
