Senior Brand Manager

Creative Alignments•Boulder, CO

About The Position

Ready to shape the future of a rapidly growing disruptor snack brand? WILDE Protein Snacks is looking for a strategic and entrepreneurial Senior Brand Manager to help transform a founder-led success story into a scalable, category-defining powerhouse. WILDE Protein Snacks is redefining snacking with bold, protein-packed products that challenge conventional categories and deliver on both taste and nutrition. Known for innovation, speed, and a willingness to push boundaries, WILDE has quickly become a standout brand in the rapidly growing Better-For-You snack space. As a high-growth, founder-led company, WILDE combines startup agility with ambitious growth plans. The team is passionate about creating products consumers love while building a culture rooted in collaboration, accountability, and innovation. This is an opportunity to join a brand at a pivotal stage and play a major role in shaping its next chapter.

Requirements

5+ years of experience in brand management, preferably in high-growth, ‘Better-For-You’ snack or shelf-stable food brands within the food industry
Bachelor’s Degree in a related field (MBA preferred)
Experience leading, mentoring and coaching a team of at least 2 direct reports
Strong project management skills with experience utilizing PM tools such as Smartsheets, or other similar tools
Strong interpersonal skills with a track record of working cross-functionally with operations, sales, finance, and senior leadership
Ability to work effectively in a fast-paced environment
Ability to take initiative, develop and seek out creative and innovative ideas; strong focus on finding solutions
Excellent written and verbal communication as well as presentation skills
Data oriented with a proficiency in Nielsen, IRI or SPINS syndicated data analysis.
Experience with Numerator ideal but not required
A high degree of ownership and personal accountability.
Experience acting with a degree of ownership and personal accountability

Responsibilities

Lead the development and execution of 3-year portfolio growth strategies focused on sales, margin expansion, and innovation
Drive key growth initiatives including packaging updates, new product launches, and integrated marketing support plans
Analyze business performance, syndicated data, consumer insights, and market trends to inform strategic decision-making
Partner cross-functionally to influence portfolio planning, pricing architecture, and financial roll-ups
Manage and optimize the innovation and portfolio calendar to align with company objectives
Serve as the internal expert on consumers, category dynamics, and competitive trends
Lead and mentor the Brand Manager while fostering a collaborative, high-performing team environment
Develop and oversee annual marketing and communications plans that strengthen brand awareness and drive growth