Senior Brand Manager

Reckitt • Mississauga, ON

5d

About The Position

We are Reckitt, home to the world's best-loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organization, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Senior Brand Manager who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.

Requirements

• 3–5 years of experience in brand management or marketing, ideally within Consumer Health, CPG, or Pharma (CPG preferred).
• Proven experience in Canadian market marketing, including product launches and commercialization.
• Strong background in marketing activation, including integrated campaigns across TV, digital, and eCommerce channels.
• Experience managing multi-brand portfolios and working with complex cross-functional teams.
• Demonstrated ability to manage agencies (creative, media, digital) and lead campaign development end-to-end.
• Solid analytical skills with the ability to interpret performance data and translate it into actionable insights.
• Experience in leading CPG or consumer-focused organizations is highly preferred.
• Demonstrated agility in managing a brand amidst competitive and complex environments.
• A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

Responsibilities

• Lead the end-to-end strategy and performance of the Self-Care portfolio (multiple brands), including pipeline development, innovation readiness, and identification of channel and whitespace growth opportunities.
• Drive alignment with U.S. and Canadian leadership teams, ensuring strong strategic direction and execution across markets.
• Own and execute integrated marketing activation, including campaigns, communications, PR, eCommerce assets, and website content.
• Lead product launches and go-to-market execution, ensuring strong commercialization in the Canadian market.
• Partner with Medical, Regulatory, and Trade teams (Canada and U.S.) to support medical marketing initiatives, including claims development, research, and retailer/pharmacy engagement.
• Monitor and analyze business performance, leveraging data to identify risks, unlock opportunities, and drive action plans.
• Collaborate closely with cross-functional teams including Sales, Trade Marketing, Category, Media, Regulatory, Legal, Medical, and Innovation to address business needs and deliver results.
• Manage external partners and lead agency relationships (creative, media, digital), including briefing, execution, and performance tracking.
• Lead and participate in operating model meetings, ensuring alignment, accountability, and execution excellence across the portfolio.
• Coach and develop a direct report (ABM) and oversee a summer intern, fostering a high-performing and collaborative team environment.

Benefits

• parental benefits
• Employee Assistance Program to promote mental health
• life insurance for all employees globally
• range of other benefits in line with the local market
• global share plans
• short-term incentives to recognise, appreciate and reward your work for delivering outstanding results

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed