Senior Brand Manager

BASIC FUN INC•Boca Raton, FL

6d•Onsite

About The Position

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products that bring smiles to people of all ages. Our iconic brands and innovative product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in- store as well as in family entertainment venues. The Company is proud to have long-standing, valued product partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! manages a portfolio of iconic powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems®, Littlest Pet Shop® and Arcade 1Up®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play. Position Overview: This position is a key growth driver for the company and is responsible for cultivating and growing key brands. Key responsibilities include developing and executing the Brand’s global product and marketing strategy (across both Product Development and Marketing), acting as the global ambassador for the brands, go-to-market strategies and tool kits, and being the central point of all communication across multiple departments throughout the organization (inclusive of Sales, Product Development, Operations, Digital & Social Marketing, Creative Services/Packaging, and Finance). The expectation is that this role achieves the necessary results/metrics established to drive the expected revenue and P&L volume annually. This sought-after position requires a true self-starter with a keen pulse on today’s consumer across the globe, and a right/left brain mindset that can disrupt beyond the status quo. Having a passion for the consumer, strong leadership and relationship management skills are essential – along with storytelling, strategic thinking and project management abilities.

Requirements

Bachelor’s degree or equivalent experience, preferably in Marketing
Must have 8-10 years of relevant marketing/product management experience; 2-3 years in toys
Experience and passion for social media communication and global go-to-market management
Passionate individual who is a self-starter and can promote best practices for brand planning and management
Proficient in forecasting, POS sales, analyzing large amounts of data and providing the “so what” behind the numbers to drive growth, innovation/use for business cases
Proven experience in leading multiple strategic projects involving internal and external resources/partners
Practical knowledge of the product development and manufacturing functions as it relates to the product commercialization process
Must be able to demonstrate interest in toys and/or children’s entertainment products through professional or personal means
Excellent presentation, written and verbal skills; experience with Microsoft suite is required
Highly organized and efficient. Ability to thrive in a fast-paced and time-sensitive environment.
Easily adapt to shifts in priorities; ability to manage several projects concurrently
Ability to work effectively across different teams, departments, and third parties
Experience selling /presenting to retail buyers, Toy category experience preferred
Experience in trade shows, product & lifestyle photography shoots, consumer insights
Ability to travel, as needed

Responsibilities

Manage all functions of the global brand management discipline across cross-functional teams
Create Line Plans and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing product specs, costing targets, margin requirements while delivering market-relevant product solutions
Identify consumer-focused product marketing trends, competitive threats and new product and packaging opportunities and strategies to drive growth of new and existing product categories
Develop and lead global go-to-market strategies with turn-key solutions and toolkits; collaborate with key global market leads and distribution partners on effective localization of marketing plans
Work with Digital Marketing team to develop and deliver paid content as well as collaborate on Social Media and PR plans driving awareness and on-going engagement with kids and kidult collectors
Work closely with Digital Gaming/Experience partner ensuring physical and digital synergies throughout the development, pre-launch, launch and post-launch efforts
Prepare product concept decks for presentation to Licensor while collaborating with Licensing Team on forecasts and potential new opportunities
Collaborate with the Creative Services team to drive packaging, point-of-sale/merchandising materials and graphic design direction
Manage Product Line information flow to sales team and key distribution partners, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks
Work with global sales team and key distribution partners to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations.
Participate in developing account-specific sales plans for assigned Product Lines.
Attend retailer business review meetings for key accounts, when necessary
Monitor product activity at national accounts.
Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
Manage all promotional and merchandising planning, collaborate with the Digital and Social Media marketing team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications
Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning
Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms
Collaborate with digital and social media marketing and sales teams to ensure Brand is properly represented on e-commerce sites/accounts