Senior Brand Manager- Dermatology

Elanco•Indianapolis, IN

13d•Hybrid

About The Position

This position is a key leader within the marketing team responsible to lead, develop and drive all aspects of our brands for the Dermatology Portfolio, a must win category for the success of Elanco. Responsibilities include management of products already on the market, competitive defense strategies, lifecycle management and pipeline development. This leader is also responsible for contributing to the overall development of our marketing capabilities by leading and developing team members and advocating for the marketing efforts.

Requirements

Bachelor’s degree, Marketing/Business required, MBA preferred
5+ years of experience in Healthcare Marketing with experience in Animal Health and/or Dermatology preferred
2+ years of managing people

Nice To Haves

2+ years of experience in managing multi-channel media plans with a focus on digital
Positive attitude and fits well with Elanco Cultural Pillars
Brand management experience in regulated environments
Proven leader of teams and ability to influence organizations to drive results
Ability to connect individuals and teams, guiding them through portfolio strategy
Clear, effective communicator including exceptional presentation skills
Cross-functional management and partnership
A results-driven team player able to work in and with a proactive team with a high degree of customer focus
Results-driven team player able to work in and with a proactive team with a high degree of customer focus

Responsibilities

Business Ownership of Dermatology portfolio: Enables delivery and management budget for the Pet Health Dermatology portfolio
Identifies and track health and performance KPIs for assigned portfolio
Ensures accuracy of forecast
Drives product demand through insightful campaigns and marketing materials
Develops pricing strategies
Partners with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation to drive LCM planning
Strategy Development
Develops portfolio strategy for Dematology products, ensuring maximization of brand potential including lifecycle management in partnership with Regulatory, R&D, Sales/Commercial, Business Development, and Innovation
Leads development of brand plans for assigned group of products
Embodies an entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute
Brand Messaging and Activation
Develops messaging platform utilizing market research insights to yield persuasive and resonating value propositions and messaging options in collaboration with key cross-functional partners
Works collaboratively with cross functional partners, including vet sales Retail, Digital Transformation and lead agency/ies to develop integrated marketing campaigns for focus and select defend brands
Insights and Analytics
Develops a deep understanding of the market, customer, and customer needs
Analyzes needs and requirements by interacting with customers, consumers, and sales teams, determining appropriate market research to determine customer needs and to identify competitive pricing
Insights expertise—understands what market research to do and works with Insights team to action research projects
Excels in reading, interpreting, and analyzing research and other reports and making strategic and tactical recommendations based on this data
Highly analytical, strong understanding of market/dispensing data
Customer Centricity
Spends appropriate time (min. 20%) in the field to support Sales teams, meeting customers and consumers, relevant conference presence, and gathering feedback on a first-hand basis
Conducts market Information monitoring by maintaining an up-to-date Market Information System covering the market in which the brands/products compete, including market sector values, market shares and position, competitive positions and information, market research data
Develop and maintain business relationships with key opinion leaders and external business partners:
Builds positive relationships with relevant external bodies, key influencers and opinion leaders within the industry and profession, addressing meetings and attending conferences, and general customer liaison at all levels
Managerial Leverages diversity of team to strengthen performance and results
Drives Team engagement to maximize business results
Coaches team and personalizes development plan of each team member
Provides career growth opportunities while also delivering constant feedback along with the tools needed to achieve long term professional growth