Senior Brand Copywriter

Hometap

7d•$110,000 - $120,000

About The Position

As Senior Brand Copywriter, you will serve as a creative and brand stakeholder across the organization, using language to communicate Hometap’s brand story and drive new business. You will work with Marketing, People Ops, Legal, and other teams to gather information and business requirements, strengthen the brand voice, and bring creative solutions to market across paid, owned, and internal channels. Work includes content such as blogs, emails, social posts, and video, as well as social, search, audio, and video advertising. You will research the consumer finance industry, particularly home equity lending and investment, and help plan, execute, and track brand marketing campaigns in alignment with creative direction from the Associate Creative Director, Creative Director, or Head of Brand Marketing.

Requirements

7–10 years of experience in B2C copywriting, in an agency or in-house environment.
Experience collaborating closely with art direction and design counterparts.
Experience writing copy for web, advertising, product, email, video, and other formats.
Experience using AI across the creative process and applying human judgment to AI-generated outputs.
Ability to use language effectively to drive business results.
Strong presentation skills.
Strong understanding of how to work from a strategic brief.
Ability to work autonomously and produce results with limited oversight.
Willingness to incorporate feedback from creative leadership and the broader marketing team.
Ability to write technically; a technical background is not required.
A strong portfolio is required for consideration.

Nice To Haves

Experience working for a startup and/or consumer finance company.

Responsibilities

Create compelling, strategic copy to reach and engage homeowners, build awareness, educate stakeholders, and generate leads.
Develop a broad range of materials across platforms, use cases, and personas.
Follow established brand and copy style guidelines and help shape future iterations.
Collaborate with creative team members to develop concepts and holistic storytelling solutions.
Bring initiatives to life creatively while ensuring materials are consistent with the brand.
Present viable creative options and explain the thinking behind them to creative leaders and stakeholders.
Own copy throughout the creative process, from design through final product, adapting as needed.
Gather information and collaborate with stakeholders across marketing, design, product, legal, and underwriting.
Research and develop expertise in consumer finance, especially home equity lending and investment.
Work cross-functionally to plan, execute, and track brand marketing initiatives and campaigns.
Work in alignment with creative direction from the Associate Creative Director, Creative Director, or Head of Brand Marketing.