Senior Copywriter

YETI • Austin, TX

8d • Onsite

About The Position

The Senior Copywriter reports to the Creative Director and works collaboratively as part of YETI’s creative team. This role crafts the brand voice across digital media, physical consumer experiences, product naming and packaging, public relations, and internal communications. The Senior Copywriter contributes new ideas and delivers polished creative work independently or in partnership with others.

The role develops copy and concepts for branding, marketing, and advertising initiatives; creates assets across channels; translates creative briefs into effective copy; and helps steward the YETI brand. The position requires working across multiple projects, budgets, and deadlines in a fast-paced environment, while keeping current with branding and advertising trends. The role is based in YETI’s Austin, Texas office Monday through Thursday.

Requirements

• Five or more years of experience in an advertising agency or in-house creative role.
• An exceptional copywriting portfolio demonstrating conceptual thinking and craft across multiple channels.
• Demonstrated ability to lead projects and guide creative development across multiple channels.
• Strategic thinking and the ability to solve problems, including those that are not fully defined.
• Ability to influence stakeholders and gain alignment around creative ideas.
• Thorough understanding of marketing and advertising principles.
• Exceptional accuracy and attention to detail.
• Ability to identify and develop strong creative solutions while understanding platform nuances.
• Understanding of emerging trends and their role in a commercial environment.
• Optimistic, energetic approach and ability to thrive in a collaborative team environment.
• Excellent time management and organizational skills, including the ability to manage multiple projects and balance competing writing demands.
• Ability to work from YETI’s Austin, Texas office Monday through Thursday.

Nice To Haves

• Bachelor’s degree or equivalent experience.
• Experience with consumer product brands.

Responsibilities

• Collaborate with creative team members to determine the conceptual and copy direction of YETI branding, marketing, and advertising initiatives.
• Brainstorm, develop concepts, collaborate, create comps, and present innovative marketing and advertising work that earns buy-in and delivers measurable results.
• Create strategic marketing assets, including product packaging, digital marketing content, retail displays, internal sales communications, and video content.
• Translate creative direction and key messaging from creative briefs into engaging and effective copy concepts.
• Steward and maintain the YETI brand across creative work.
• Work within budgets and tight deadlines across multiple projects in a fast-paced environment.
• Stay up to date on branding and advertising trends across media.
• Lead and contribute to strategic brainstorming, campaign development, creative brief development, and creative execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior