Copywriter Senior

Allina Health

3d • $36 - $49 • Remote

About The Position

Allina Health is seeking a Senior Copywriter to bring its corporate brand to life through creative and inspirational copywriting. The role translates the organization’s work into engaging, shareable, and searchable content for audiences, with a focus on acquiring and retaining patients. Time is divided approximately 80% copywriting and 20% content strategy, working closely with digital teams to optimize websites, social media, and shareable content. The position produces guides, templates, and research with internal and external thought leaders and subject matter experts, and leads content planning, messaging, branding initiatives, and content creation and delivery across platforms and formats to build awareness, engagement, leads, and retention. Content should serve diverse audiences across life stages, races, and interest groups.

This is a remote position, but the employee must reside within commuting distance of Allina Commons in Minneapolis, Minnesota. The role is a 1.0 FTE position, with 40 hours per week on an 8-hour day shift and an occasional weekend rotation. The stated pay range is $35.61 to $48.81 per hour. Starting pay depends on factors including experience, education, and any applicable union agreement.

Requirements

• Bachelor’s degree in art, design, advertising, or a similar field.
• At least 5 years of experience as a B2C content writer, copywriter, or in a similar role.
• At least 2 years of experience in content strategy.

Nice To Haves

• Master’s degree.

Responsibilities

• Create content for multiple deliverables and channels, including print and digital channels, webinars, executive presentations, email series, and advertising deliverables.
• Present work to internal customers.
• Work directly with key leaders, physicians, and subject matter experts.
• Ensure content is on brief and aligned with best practices and brand standards.
• Manage and maintain editorial plans, calendars, and content.
• Act as an expert on existing and emerging trends for the organization’s audiences and channels.
• Assist in developing customer journeys and personas.
• Contribute to creative briefs by translating marketing and strategic briefs and customer research into engaging creative concepts that support business objectives and goals.
• Lead the copywriting concepting process.
• Pitch work to internal and external stakeholders.
• Support and mentor junior members of the content team.
• Coach and cross-train team members in emerging trends and content marketing principles.
• Champion brand standards and lead ongoing brand development and enhancement, with a focus on brand voice.
• Manage and maintain the style guide, message maps, and brand standards.
• Monitor brand application on individual and team projects to ensure consistency across communication channels.
• Reinforce user-centered best practices and mentor the team.
• Provide best-practice guidance and training to internal and external partners on effective visual design to strengthen the organization’s brand identity.
• Perform other duties as assigned.

Benefits

• Medical and dental benefits.
• PTO/time away.
• Retirement savings plans.
• Life insurance.
• Short-term and long-term disability coverage.
• Voluntary benefits, including vision, legal, and critical illness coverage.
• Tuition reimbursement or continuing medical education, as applicable.
• Student loan support benefits to navigate the Federal Public Service Loan Forgiveness Program.
• Well-being resources, including well-being dollars, dedicated well-being navigators, programs, activities, articles, videos, personal coaching, and tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior