Senior Copywriter

YETI Coolers • Austin, TX

8d • Onsite

About The Position

The Senior Copywriter reports to the Creative Director and is a collaborative member of YETI’s creative team. This role crafts the brand voice across digital media, physical consumer experiences, product naming and packaging, public relations efforts, and internal communications. The Senior Copywriter contributes ideas and produces polished final deliverables, both independently and in partnership with others. The position requires working from YETI’s Austin, Texas office Monday through Thursday.

Requirements

• At least 5 years of experience in an advertising agency or in-house creative role.
• An exceptional copywriting portfolio demonstrating conceptual thinking and craft across multiple channels.
• Demonstrated ability to lead projects and guide creative development across multiple channels.
• Strategic problem-solving ability, including when problems are not fully defined.
• Ability to influence stakeholders and gain alignment around creative ideas.
• Thorough understanding of marketing and advertising principles.
• Exceptional accuracy and attention to detail.
• Ability to identify and develop strong creative solutions while understanding platform-specific nuances.
• Understanding of emerging trends and their role in a commercial environment.
• Optimistic, energetic approach and ability to thrive in a collaborative team environment.
• Ability to lead and contribute to strategic brainstorming, campaign development, creative brief development, and creative execution.
• Excellent time management and organizational skills, including the ability to manage multiple projects and competing writing demands.
• Ability to work from YETI’s Austin, Texas office Monday through Thursday.

Nice To Haves

• Bachelor’s degree or equivalent experience preferred.
• Experience with consumer product brands preferred.

Responsibilities

• Collaborate with creative team members to define conceptual and copy direction for YETI branding, marketing, and advertising initiatives.
• Brainstorm, develop concepts, collaborate, create comps, and present innovative marketing and advertising work that gains support and delivers measurable results.
• Create strategic marketing assets, including product packaging, digital marketing materials, retail displays, internal sales communications, and video content.
• Translate creative direction and key messaging from briefs into engaging, effective copy concepts.
• Steward and maintain the YETI brand across creative work.
• Work within budgets and tight deadlines across multiple projects in a fast-paced environment.
• Stay current on branding and advertising trends across media.
• Contribute to strategic brainstorming, campaign development, creative brief development, and creative execution.
• Lead projects and guide creative development across multiple channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed