Senior BI Engineer, CRM

General Motors

1d • Hybrid

About The Position

This role is based remotely but if you live within a 50-mile radius of [Austin, Detroit, Milford or Mountain View], you are expected to report to that location three times a week, at minimum. The Role As a BI Engineer within the MAS Marketing Insights & Data Democratization team, you will design, develop, and maintain scalable business intelligence solutions that enable CRM performance insights across GM’s customer engagement ecosystem. Your work will directly support marketing strategy, lifecycle engagement, and retention initiatives by transforming complex CRM data into actionable intelligence. You will collaborate with cross-functional teams including MarTech, CRM Strategy, and external partners to build and enhance dashboards, reporting frameworks, and data pipelines that support standardized and ad hoc CRM analytics.

Requirements

• Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, or related field.
• 5 - 7+ years of experience in BI engineering, preferably in marketing analytics, CRM analytics, or customer lifecycle domains.
• Master of Microsoft Excel and various BI (Tableau, PowerBI), and analytical tools.
• Experience and validated mastery of dynamic data warehouse concepts/methodologies to implement business intelligence solutions.
• At least 5 years experience writing efficient Structured Query Language (SQL) using various SQL-development software packages including Teradata and Oracle PL/SQL.
• Ability to use custom SQL for complex data pulls.
• Familiarity with cloud platforms (Azure preferred) and data governance practices.
• Excellent communication and stakeholder management skills.

Nice To Haves

• Experience working in agile squads or cross-functional pods.
• Ability to synthesize insights across channels and recommend strategic shifts.
• Passion for enabling data democratization and driving marketing transformation.
• Professional certifications are a plus (e.g., Microsoft Certified Business Intelligence, Data analytics tools certifications).

Responsibilities

• Lead the development and automation of Power BI dashboards for CRM performance, including lifecycle engagement, retention, and conversion metrics.
• Maintain and evolve self-service reporting tools supporting 17 brands across 22 markets for CRM analytics.
• Collaborate with internal stakeholders to define CRM taxonomy, enforce naming conventions, and ensure data governance compliance.
• Integrate data from Adobe Experience Platform (AEP), RTCDP, and CRM systems to support real-time analytics and audience segmentation.
• Support closed-loop attribution analysis for CRM campaigns and customer journey KPIs.
• Partner with MAS Performance Analytics Squads to deliver in-market insights and support brand-level CRM decisions.
• Ensure data quality, integrity, and consistency across reporting layers, including Gold Layer creation for CRM reporting.
• Identify and troubleshoot data-related issues, optimize CRM data pipelines, and support migration efforts (e.g., OnPrem to Azure).

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees