Senior B2B Product Marketing Manager

Canva

5d • Hybrid

About The Position

Join the team redefining how the world experiences design. As Senior B2B Product Marketing Manager, Vertical Strategy, you'll be responsible for driving insight-backed solutions messaging, go-to-market strategies, and sales enablement across Canva's key enterprise verticals — including Higher Education, Real Estate, and Government. These are high-growth, high-complexity segments that require deep customer understanding, strong stakeholder relationships, and the ability to build and execute GTM motions that create real business impact. The role will own researching the market and customer business objectives, creating segment-specific narratives that stick, architecting GTM strategy, and communicating the value of Canva's portfolio to reps, prospects, and customers. You'll be able to define your own strategic plans and see them through, working autonomously on high-impact initiatives to become a cross-functional glue across sales, product, and marketing. To be successful, you'll need exceptional communication skills, both verbal and visual, and be able to prioritise logically and effectively.

Requirements

• 5+ years of product marketing or solutions marketing experience — prior direct experience is required for this senior role
• Demonstrated success developing and executing GTM strategies for B2B SaaS products, ideally across multiple customer segments or verticals
• Deep experience with large, complex enterprise deals and an understanding of how to build GTM motions that support long sales cycles and high-value contracts
• Exceptional communication skills, with the ability to translate technical features into compelling benefits for a wide audience
• Strong ability to build strong cross-functional relationships with stakeholders across sales, product, marketing, and legal
• Strong analytical ability — comfortable working with Win/Loss data, buyer research, and market intelligence to inform strategy
• Ability to juggle multiple projects at once with strong prioritisation skills
• A growth mindset — comfortable with ambiguity, eager to learn, and able to forge their own path in a fast-moving environment
• A genuine love of creating customer value and solving hard problems

Nice To Haves

• Familiarity with regulated or compliance-sensitive industries (education, government, or similar) is a strong plus

Responsibilities

• Lead end-to-end go-to-market strategy and execution across Canva's enterprise verticals — Higher Education, Real Estate, and Government — including segment-specific positioning, sales plays, pitch narratives, and launch support.
• Build a deep understanding of each vertical's customer profile, ICP, pain points, and buying behaviour, and craft compelling narratives designed to move deals forward — including large, complex contracts such as the Canva Campus SKU for higher education and enterprise real estate.
• Working directly with our Sales Enablement team, equip field teams with the tools, resources, and training needed to sell effectively into vertical segments — including pitch decks, solutions pages, qualification guides, and demo scripts.
• Partner with product and sales teams to support key vertical launches — such as integrations and solutions tailored to regulated or high-compliance industries like government and education.
• Own the Win/Loss program for your segments, surfacing buyer insights that inform positioning, sales strategy, and product investment decisions.
• Develop clear, compelling, and differentiated messaging for vertical solutions that aligns with Canva's enterprise value proposition and resonates with segment-specific buyers.
• Partner with cross-functional teams including Customer Marketing, Enablement, and Demand Gen to deliver impactful campaigns and proof points that drive awareness, pipeline, and adoption in target verticals.
• Navigate complex, multi-stakeholder environments across sales, product, legal, and marketing to drive alignment and momentum on vertical initiatives.

Benefits

• Equity packages
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed