Senior Associate, Workflow & Automation

WPP Media•New York, NY

14h•$45,000 - $90,000•Hybrid

About The Position

WPP Media’s Solutions Group is seeking a Senior Associate, Workflow & Automation to connect technology platforms, operational workflows, and agency teams. The role focuses on Tier 2 platform support and incident leadership, systems integration, and business analysis. It supports the reliability, efficiency, and accuracy of an integrated ecosystem spanning agency workflows, AI and automation capabilities, and enterprise systems, rather than developing standalone codebases or building platforms from the ground up. This is an internal-facing role supporting teams across WPP Media agency brands serving the US client roster. It does not include direct external client-facing responsibilities. The position works with engineering, product, and account teams to diagnose and resolve issues, improve workflows, validate data flows, and promote platform adoption. It also creates documentation and provides training to internal stakeholders. WPP Media describes its work as bringing together media, data, and partnerships through its AI-driven media operating unit and WPP Open platform. The company offers a hybrid approach, with teams in the office around four days a week. The listed US base salary range is $45,000–$90,000.

Requirements

Hands-on Salesforce administration or advanced user experience with workflows, object architecture, record lifecycles, and data hygiene.
Strong proficiency in Jira for advanced issue management, ticket triage, and workflow tracking.
Experience managing knowledge bases in Confluence.
Ability to independently write and optimize SQL queries to retrieve data, validate pipeline records, and audit database tables.
Working knowledge of Python to read scripts, manipulate and cleanse data (for example, using pandas), and query APIs.
Practical experience independently building ad hoc dashboards and operational reports with Tableau or other BI tooling to track issue trends, platform adoption, and data health.
Strong diagnostic and analytical skills, including the ability to clarify complex operational problems and identify root causes.
Excellent cross-functional communication skills, including the ability to explain technical issues clearly to non-technical agency stakeholders.

Nice To Haves

Experience in agency billing, media management, or Tier 1 or Tier 2 support for Mediaocean platforms, including Prisma or Radia.
Familiarity with Google Cloud Platform (GCP) infrastructure and GCP-hosted AI services.
Experience in media agency operations, media planning or buying operations, or ad-tech systems.

Responsibilities

Serve as the primary escalation point for complex technical and workflow issues requiring support beyond initial operational triage.
Investigate root causes across interconnected systems, reproduce technical defects, and assess business impact and urgency.
Partner with engineering and product teams to coordinate defect resolution and system enhancements, managing issues through closure.
Develop a comprehensive understanding of how internal AI and automation tools integrate with external and enterprise platforms.
Translate operational challenges into clearly defined technical requirements and actionable workflow recommendations.
Collaborate with account teams to review existing procedures and implement more efficient, automated handoffs across platforms.
Monitor data flows between core platforms to support accurate and timely pipeline execution.
Identify, isolate, and resolve data discrepancies, synchronization failures, and formatting inconsistencies before they disrupt campaign operations.
Conduct data validation routines and audits to maintain consistency across interconnected tools.
Create and maintain process documentation, standard operating procedures, system architecture diagrams, and release notes in Confluence.
Develop and lead training sessions for internal agency stakeholders on platform changes, new features, and recommended workflows.
Promote adoption of standardized workflows and automation capabilities across agency teams.