Senior Associate, Video
About The Position
This role is for a Senior Associate in Video at PHD, a media agency. The position focuses on media planning and buying, specifically within the Video domain. The responsibilities include negotiating rates, maintaining client cost data, developing rate cards, and ensuring accurate audience delivery estimates. The role also involves managing and adjusting schedules to meet client goals, providing tracking reports, analyzing post-buy delivery, and fulfilling client requests for data and industry trends. The Senior Associate will execute buys within client specifications by deadlines, update schedules, manage discrepancies, and perform post-analysis of buys against estimates. They will also be involved in strategy and plan development, including allocating market funds, participating in action planning sessions to understand consumers and brands, designing communication strategies, creating executional ideas, and implementing negotiation strategies. The role requires media expertise, including attending presentations, meeting with sales representatives, staying updated on industry trends, mastering agency software, investigating local market conditions, and communicating market information. Additionally, the Senior Associate will train Assistant Analysts on media math, estimating, computer skills, research, and negotiation techniques, and delegate maintenance responsibilities.
Requirements
- 1-2 years of experience in a Local Investment role.
- Complete knowledge of Radio and TV stations’ programming, facilities, rates and personnel in the market or markets assigned.
- Knowledge of estimating techniques and basic research.
- Knowledge of negotiating techniques.
- Utilize resource materials.
- Effectively utilize Donovan Data System or DataTech.
- Analytical thinking.
- Ability to work with numbers.
- Ability to utilize resource materials.
- Ability to work as part of a team.
- Verbal/Written Communication skills.
- Ability to write clearly and concisely and present orally in an articulate and confident manner.
- Ability to effectively and comfortably communicate and interact with clients and vendors.
- Ability to follow-through on tasks and be detail oriented.
Responsibilities
- Maintain lowest rate structure available for all clients and track this cost data to ensure an accurate cost guide.
- Work with Director to establish rate card in each individual market.
- Deliver the most efficient costs while estimating the anticipated target audience delivery accurately.
- Negotiate, adjust and monitor schedules to ensure delivery to client goals and estimates.
- Work with Supervisor(s) on account and various agency assignments to meet budget requirements, trp and budget goals.
- Provide tracking reports and post-buy delivery analyses on quarterly and annual bases.
- Fulfill client requests, collect data and information regarding television ratings/programming and industry/ marketplace/ technology trends.
- Execute all buys within client media specifications by the assigned deadlines to ensure client air dates are met.
- Update all current, on-air schedules to ensure station delivery within negotiated agreement and/or to respond to any new problems or opportunities that may develop.
- Manage and monitor clearance of discrepancies and accounting functions for accounts and markets on a timely basis.
- Post-analyze every buy to original audience estimates and negotiate any additional under delivery weight necessary to achieve goals.
- Maintain accurate records of buys, budgets, revisions, credits, etc.
- Review and resolve billing discrepancies on a timely basis.
- Allocate market funds across stations/groups.
- Participate in Action Planning sessions: Understand – provide insights into consumers, brand, product and media; Design – identify behaviors, barriers, drivers and apertures; develop communication strategies; Create – create specific tangible executional ideas; Capitalize – bring activity schedule to life; encompass negotiation strategies and implementation of the buy.
- Attend internal and external media presentations.
- Meet with sales representatives and vendors.
- Keep abreast of industry trends through trade press and current events.
- Master the latest computer software used for Agency functions.
- Make trips to markets: investigate local market conditions and meet with local station representatives to discuss media plans, upcoming buys, opportunities and concerns.
- Communicate pertinent market information to Strategy and account group(s) as necessary.
- Teach the Assistant Analyst media math/estimating principles, computer skills, research methods and negotiation techniques.
- Delegate maintenance responsibilities and check work.
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
