Senior Associate, Video
About The Position
The Senior Associate, Video is responsible for managing client relationships, monitoring campaign performance, and managing data to deliver campaign insights. The role requires excellent active listening skills to understand client needs. The position involves setting up, activating, and managing video campaigns; developing campaign recommendations and optimization tactics; analyzing performance; and collaborating with vendors and clients to support campaign objectives. The role requires fluency in the evolving video media landscape and industry trends, along with experience in media buying, negotiation, and implementation in an agency environment. Employees are required to work in the office at least three days per week, to the extent permissible by local law, unless their agency or manager directs additional in-office days.
Requirements
- Bachelor’s degree.
- At least 1 year of video media buying, negotiation, and implementation experience in an agency environment.
- Fluency in the evolving video landscape and industry trends.
- Aptitude for Microsoft Office applications, particularly Excel and its formula concepts.
- Excellent presentation, verbal, and written communication skills.
- Excellent active listening skills.
Responsibilities
- Set up campaigns accurately across different systems, ensuring ad tags and creative are loaded correctly and, when appropriate, creatives are approved before launch.
- Develop expertise in media-buying technologies, including DSPs, DMPs, third-party ad servers, and manual exchanges.
- Understand client performance objectives and develop recommendations for successful campaign implementation.
- Execute and manage client campaigns hands-on.
- Apply media best practices to client campaigns.
- Use campaign, ad-server, impression, and user data to identify performance drivers and account-growth opportunities.
- Translate advanced campaign goals into optimization tactics across platforms.
- Execute advanced quality-assurance standards across assigned campaigns.
- Conduct basic and advanced reporting analysis using agency and third-party planning, activation, and measurement tools.
- Apply advanced trading and optimization practices across platforms.
- Develop and execute innovative, tactical plans aligned with brand and business objectives.
- Negotiate and execute media buys, collaborating with vendors to develop test-and-learn opportunities.
- Participate in or lead campaign activation and provide clients with campaign-status updates.
- Provide tracking and billing reports and post-buy delivery analyses quarterly and annually.
- Manage client relationships and monitor campaign performance.
- Manage data to deliver campaign insights and understand client needs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
