Senior Associate, Video

Adelphi Group•New York, NY
•$40,000 - $75,000•Hybrid

About The Position

The Senior Associate, Video Investment role is the day-to-day steward of the business and helps develop and activate tactical and custom video recommendations to meet client goals. The role provides points of view, recommendations, and campaign optimization based on performance. It also contributes to developing Associates by guiding them through the fundamentals of the buying process, including partner evaluation, negotiation, reporting, optimization, insight generation, and billing. Omnicom requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs additional in-office days. Omnicom describes its commitment to hiring and developing exceptional talent and building inclusive teams.

Requirements

  • At least 1 year of video media buying, negotiation, and implementation experience in an agency environment.
  • Fluency in the evolving video landscape and industry trends.
  • Aptitude for mathematical concepts and understanding of the video marketplace.
  • Ability to understand the application and use of industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, and eMarketer.
  • Excellent presentation, verbal, and written communication skills.

Responsibilities

  • Craft and execute innovative, tactical plans that meet overarching brand and business objectives.
  • Negotiate and execute buys, collaborating with vendors to develop test-and-learn opportunities.
  • Allocate, adjust, and monitor schedules to ensure delivery against client goals and network guarantees.
  • Provide tracking reports and post-buy delivery analyses on quarterly and annual bases.
  • Fulfill client requests and collect data and information regarding TV ratings and industry trends.
  • Register budgets, email specifications, analyze plans, call in mix revisions, and make optimizations.
  • Develop creative rotation sheets for digitally delivered buys.
  • Coordinate with Platform Logistics on digital campaign execution.
  • Evaluate and assess vendors using proprietary research tools and industry knowledge.
  • Participate in or lead campaign activation and provide clients with campaign status updates.
  • Guide Associates through the fundamentals of the buying process, including partner evaluation, negotiation, reporting, optimization, insight generation, and billing.
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