Senior Associate, User Design Experience

New York Life Insurance Co•New York, NY

1d•$115,000 - $135,000•Hybrid

About The Position

This role focuses on designing and connecting end-to-end user journeys across acquisition, education, and conversion. The Senior Associate, User Design Experience will translate defined journey directions into clear flows, UI, and interaction patterns, utilizing personas, behavioral data, and intent signals to shape experiences. They will identify and propose improvements for friction and drop-offs, connect individual touchpoints into cohesive experiences, and drive standardization of high-performing patterns for consistency and performance. The role also involves supporting performance and optimization by designing experiences that meet engagement, conversion, and lead quality goals, partnering with Product and Analytics to define metrics and support experimentation. Applying and reinforcing design systems, ensuring solutions align with established patterns and support scalability, and designing with a system-first mindset are key. The position requires delivering high-quality, production-ready work, ensuring designs are implementation-ready and aligned with system standards, and defining UX requirements. The role involves executing within defined strategy, translating high-level direction into actionable design work, managing multiple priorities, and communicating progress and tradeoffs clearly to stakeholders and design leadership. The Senior Associate will own design decisions within the growth & conversion lane that align with system standards and experience principles.

Requirements

Design and connect end-to-end journeys
Translate the defined journey direction into clear flows, UI, and interaction patterns
Use personas, behavioral data, and intent signals to shape experiences and guide users forward
Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
Connect individual touchpoints into a cohesive, intuitive end-to-end experience
Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
Identify and scale repeatable conversion patterns across the ecosystem
Design experiences that support engagement, conversion, and lead quality goals
Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
Use qualitative and quantitative insights to iterate and improve outcomes
Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics
Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
Ensure consistency across marketing entry points and downstream experiences
Design with strong understanding of content structure, SEO, and information architecture
Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
Design with a system-first mindset, prioritizing reusable patterns over one-off solutions
Ensure designs are implementation-ready and aligned with system standards
Define UX requirements, interaction details, and edge cases to support build quality
Partner with Product, Engineering, and Analytics to ensure accurate implementation
Translate high-level direction into actionable design work across multiple workstreams
Manage multiple priorities and deliver high-quality work efficiently
Identify gaps, risks, or dependencies and raise them early
Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
Stay aligned with design leadership on priorities, direction, and standards
Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
Own design decisions within the growth & conversion lane that align with system standards and experience principles; escalate only when cross-lane or system-level tradeoffs are required

Responsibilities

Design and connect user journeys across acquisition, education, and conversion from entry points (e.g., search, campaigns) through to action
Translate the defined journey direction into clear flows, UI, and interaction patterns
Use personas, behavioral data, and intent signals to shape experiences and guide users forward
Identify friction, drop-offs, and gaps, and propose improvements within established frameworks
Connect individual touchpoints into a cohesive, intuitive end-to-end experience
Drive standardization of high-performing patterns across journeys (templates, flows, modules) to improve consistency and performance
Identify and scale repeatable conversion patterns across the ecosystem
Design experiences that support engagement, conversion, and lead quality goals
Partner with Product and Analytics to define success metrics and support experimentation through testable design variations
Use qualitative and quantitative insights to iterate and improve outcomes
Prioritize optimization opportunities based on impact and effort, in partnership with Product and Analytics
Apply and reinforce template and component systems, ensuring solutions align with established patterns and support scalability across the ecosystem
Ensure consistency across marketing entry points and downstream experiences
Design with strong understanding of content structure, SEO, and information architecture
Inform and shape system evolution by identifying high-performing patterns and proposing them for reuse across journeys
Design with a system-first mindset, prioritizing reusable patterns over one-off solutions
Ensure designs are implementation-ready and aligned with system standards
Define UX requirements, interaction details, and edge cases to support build quality
Partner with Product, Engineering, and Analytics to ensure accurate implementation
Translate high-level direction into actionable design work across multiple workstreams
Manage multiple priorities and deliver high-quality work efficiently
Identify gaps, risks, or dependencies and raise them early
Communicate progress, tradeoffs, and updates clearly to stakeholders and design leadership
Stay aligned with design leadership on priorities, direction, and standards
Ensure experiences align to clear user intent (explore, evaluate, act) and contribute to a connected ecosystem, not isolated flows
Own design decisions within the growth & conversion lane that align with system standards and experience principles; escalate only when cross-lane or system-level tradeoffs are required