Senior Associate, SEO
About The Position
The Senior Associate, SEO helps clients improve their visibility in organic search results by developing strategic SEO recommendations and translating client goals into effective SEO tactics. The role is regularly client-facing and involves close collaboration with design, development, social media, and search engine marketing (SEM) teams. The position requires a strong grasp of content strategy and technical analysis, as well as the ability to understand client goals and apply them to SEO strategy. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs otherwise. The stated salary range is $70,000–$75,000. Omnicom describes its commitment to hiring and developing exceptional talent and building inclusive teams, and states that it provides equal employment opportunities in accordance with applicable law.
Requirements
- At least 2 years of experience in SEO or a relevant function such as SEM.
- Familiarity with multiple keyword research, reporting, and link-building tools.
- Understanding of why particular search results appear for different keywords.
- Expertise with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar, or similar tools.
- Comfort using Adobe Analytics or Google Analytics.
- Expertise with Microsoft Excel, Word, and PowerPoint.
- Excellent research, writing, and presentation skills, with attention to detail.
- Innovative thinking, intuitive learning, and the ability to quickly find solutions in a fast-moving industry.
Nice To Haves
- Ability to multitask and handle other duties as assigned.
- Understanding of basic web development technologies, including HTML.
- Knowledge of healthcare SEO concepts.
- Ability to develop interpersonal relationships across client and team groups.
- Experience with project management tools.
Responsibilities
- Provide SEO reports with little to no oversight, including data gathering, analysis, insights, and presentations.
- Lead technical site analysis, competitive analysis, and content audits.
- Audit websites and develop technical, creative, and conversion-rate optimization (CRO) recommendations to improve organic visibility and on-site engagement while accounting for brand priorities and goals.
- Prioritize tasks based on likely effectiveness and implementation feasibility.
- Present findings and support recommendations with data.
- Identify reporting problems and develop solutions.
- Develop content recommendations and technical analysis presentations.
- Support marketing development of SEO case studies, white papers, blog posts, and points of view.
- Work with creative and development teams to ensure SEO recommendations are implemented properly.
- Translate clients’ business goals and marketing objectives into SEO strategies.
- Finalize keyword lists with minimal supervision.
- Understand different SEO/SEM tool sets, determine when to use them, and form opinions about their uses and limitations.
- Build technical SEO expertise and identify solutions to common SEO issues.
- Collaborate with social, SEM, and offline marketing teams to implement SEO tactics aligned with client marketing goals.
- Present new tools and summarize industry articles for the internal team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
