Senior Associate, Planning

Adelphi Group • New York, NY

2d • $40,000 - $75,000 • Hybrid

About The Position

The Senior Associate, Planning role at PHd involves media planning and buying, managing individual deliverables, contributing to the development and management of media programs, and responding to clients’ media-related needs. The role requires planning across channels and platforms, using data and analytics to inform, define, and defend strategies, and identifying new opportunities. It also involves beginning to take on management responsibilities by delegating work to Assistant-level team members and helping educate them on media fundamentals. The position calls for relationship-building with internal teams and clients, problem-solving, and developing client-service skills. Employees are required to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager.

Requirements

• Graduate of a four-year college or university.
• 1–2 years of media planning experience.
• Experience managing individual deliverables and involvement in developing and managing media programs.
• Ability to respond to the flow of client media-related needs.
• Comfort planning across channels and platforms.
• Command of media fundamentals and ability to educate an Assistant.
• Readiness to take on management responsibilities.
• Understanding of key research sources.
• Comfort with data, analytics, and measurement.

Nice To Haves

• Some knowledge of current trends and innovations in media.

Responsibilities

• Approach situations with energy and interest, demonstrating passion for pop culture, trends, and consumer behavior.
• Support management in navigating challenges and seek guidance when needed.
• Use data to inform reporting and strategies, defend strategies, and uncover opportunities.
• Delegate work to Assistant-level team members.
• Build relationships with internal teams and clients, acting in the best interests of the team and client.
• Manage individual deliverables and contribute to developing and managing media programs.
• Respond to clients’ media-related needs.
• Plan across channels and platforms.
• Educate an Assistant on media fundamentals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level