Senior Associate, Experience Planning

Adelphi Group•New York, NY

1d•$40,000 - $75,000•Hybrid

About The Position

The Senior Associate, Experience Planning provides clients with effective media plan recommendations to help meet their goals. As a day-to-day steward for assigned brands, the Senior Associate develops and maintains an in-depth understanding of clients’ businesses and ensures their media requirements are executed accurately and on time. The role contributes to audience-first, consumer-centric strategic planning and works with internal, client, and creative teams to facilitate effective plan execution.

Requirements

At least 1 year of experience with offline and digital media planning.
Solid understanding of media types, including broadcast, print, outdoor, and digital.
Strong task management and interpersonal communication skills.
Ability to collaborate and work as part of a team.
Strong presentation skills.
Strong organizational skills.
Excellent skills in MS Office, including Excel, Word, and PowerPoint.
Basic knowledge of third-party ad serving.
Knowledge of flowcharting systems such as MediaTools, syndicated research such as Comscore and MRI, and media billing tools.

Nice To Haves

Knowledge of Nielsen Ad Intel and Pathmatics competitive tools.

Responsibilities

Participate in audience-first strategic planning and use a consumer-centric perspective in strategic thinking.
Develop and maintain an in-depth understanding of clients’ businesses and execute their media requirements accurately and on time.
Provide points of view on marketplace offerings and participate in brainstorming sessions.
Create media plan recommendations and alternatives; select media vehicles and determine scheduling.
Investigate creative and innovative approaches to reach target consumers strategically.
Analyze competitive activity in the marketplace.
Execute media plans and recommend optimizations based on campaign results.
Generate tactical alternatives in response to client needs and requests.
Measure media performance against original objectives and strategies.
Respond to client media-related issues and develop solutions to resolve problems.
Maintain effective working relationships with internal, client, and creative teams to support flawless execution of plans.
Study demographic data and consumer profiles to identify target audiences.
Meet regularly with media sales representatives and industry representatives to pursue ideas aligned with clients’ businesses.
Maintain a complete grasp of budgets and revenues.