Manager, Experience Planning

Adelphi Group•Long Beach, CA

3d•$50,000 - $95,000•Hybrid

About The Position

As a Manager, Experience Planning at Hearts & Science, you will serve as a day-to-day liaison among the client, vendor partners, and the media community. You will help ensure client media plans are developed and implemented in accordance with brand objectives and guidelines. You will collaborate with other disciplines, including Integrated Planners and Data Science, as well as partner creative agencies, to create integrated plans that fulfill campaign goals. The role includes supervising and training Associates and Senior Associates, developing and presenting media plans, coordinating with investment teams and creative agencies, and monitoring the execution and performance of media plans. Omnicom’s policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless the agency or manager directs additional in-office days.

Requirements

At least 3 years of experience in cross-channel branding strategy or media/communications.
Strong team management, interpersonal communication, and collaboration skills.
Knowledge of advertising, marketing, and media principles, and basic knowledge of related disciplines such as psychology, economics, and journalism.
Solid understanding of media types, including broadcast, print, outdoor, and digital.
Knowledge of media dynamics, including how media elements perform individually and together, and how they change.
Understanding of the skills and functions of the Investment side of the business, and knowledge of Strategic Business Units’ competencies.
Interest in the client’s industry and operating environment.
Ability to understand media data sources, including what they measure, their methods, and the information they report.
Appreciation of marketing and advertising principles, media concepts and terms, creative requirements, and budget requirements.
Strong presentation skills.

Nice To Haves

Knowledge of syndicated research, ad serving, and media billing tools.

Responsibilities

Supervise and train Associates and Senior Associates on day-to-day activities, the planning process, and client business and industry.
Manage client media-related issues, develop solutions, and resolve issues.
Establish timetables for plan development.
Integrate strategic planning philosophy into communication plan development.
Help develop planning objectives and strategies aligned with the client’s marketing direction.
Promote consumer-centric strategic thinking and creative, innovative approaches to reach target consumers.
Supervise implementation of integrated offerings and tools.
Identify opportunities for cross-platform deals when appropriate.
Provide points of view on media in the marketplace.
Create media plan recommendations and alternatives.
Select media vehicles and determine scheduling.
Analyze competitive activity in the marketplace.
Oversee execution of media plans and present plans to clients.
Assess media performance against the original objectives and strategies.
Maintain budget control and ensure media plans are executed by authorizing approved media schedules and monitoring buys and schedules.
Coordinate efforts with investment teams and creative agencies.
Study demographic data and consumer profiles to identify desired target audiences.
Handle client requests, including plan or budget changes, and provide marketplace information.
Meet regularly with media sales representatives and industry representatives to pursue ideas strategically aligned with the client’s business.