Senior Associate, Planning

Adelphi Group•New York, NY

4d•$60,000 - $65,000•Hybrid

About The Position

As Senior Associate, Planning at Omnicom Media, you will support the account’s vision and strategic plan, contributing to success across work quality, client relationships, financials, and team health. You will help plan and execute media strategies that support business objectives and launch high-quality work. The role involves developing omnichannel media recommendations, maintaining accurate plan materials, researching audiences and markets, and collaborating with clients, vendors, publishers, and internal teams. Employees are generally required to work in the office at least three days per week, subject to local law and any additional direction from the agency or manager.

Requirements

Strong desire to learn and a positive attitude that complements the UM culture.
Detail-oriented, with strong time-management, organizational, creative-thinking, analytical, and problem-solving skills.
Ability to work effectively across functions with internal and external teams.
Strong written and verbal communication and presentation skills.

Nice To Haves

At least 1 year of media planning or buying experience.
Proficient knowledge of basic planning principles and media math.
Proficient working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
Ability to quickly learn proprietary tools and processes.
Preferred experience with third-party market research and cloud-based collaboration tools, such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, and SharePoint.

Responsibilities

Support the creation of omnichannel media plan recommendations across TV, print, radio, digital, out-of-home, and emerging media, using qualitative and quantitative inputs.
Develop mastery of syndicated research sources, planning tools, and media math.
Continue developing understanding of media planning concepts and processes, presentations, and written communication.
Develop and maintain accurate tactical components of media plans, including flow charts, spreadsheets, and budget summaries.
Build and maintain strong working relationships with clients, vendors, publishers, and internal teams to support campaign creation and implementation.
Develop strategic points of view on media partner offerings and technology in relation to client objectives.
Use syndicated research to compile category trends, audience consumption, partner data, and competitive activity, deriving strategic trends and insights to inform planning.