Senior Associate, Market Research & Insights
About The Position
IGM Financial Inc. is a leading wealth and asset management company in Canada. Mackenzie Investments, a key part of IGM, is seeking a proactive, detail-oriented Senior Associate to join its Market Research & Insights team. This role is crucial for transforming client and advisor feedback into actionable insights that drive business decisions and improve client experiences. The position emphasizes a hands-on approach to the entire research lifecycle, from survey design to reporting, with a focus on ensuring feedback leads to tangible improvements. The role operates with a high degree of independence and an AI-first entrepreneurial mindset, requiring the ability to connect dots across data sources and market trends to deliver high-quality work on schedule.
Requirements
- Bachelor’s degree in Marketing, Business, Statistics, or related field.
- 4+ years of hands-on market research experience (from survey programming through to final reporting).
- Demonstrated experience with Qualtrics or similar enterprise research platforms, including survey programming, logic configuration, and dashboard creation.
- Strong analytical skills with proven ability to translate complex data into clear, actionable insights and executive-ready presentations.
- Ability to manage multiple projects simultaneously in a fast-paced environment while maintaining accuracy and quality standards.
- Proficiency with Microsoft Excel (advanced formulas, pivot tables) and PowerPoint (data visualization, executive presentations).
Nice To Haves
- Understanding of Voice of the Customer (VOC) programs and how to move from insight to operational improvement.
- Experience using AI-powered tools in research workflows, with critical thinking skills to validate outputs and ensure accuracy.
Responsibilities
- Own survey design and execution in Qualtrics from programming through deployment and data collection, ensuring technical accuracy and quality.
- Transform complex data into compelling stories that drive executive action, using both quantitative analysis and qualitative insights.
- Drive actionable CX by routing critical client feedback to the right teams for immediate action.
- Leverage AI-powered tools to accelerate insights while maintaining quality through rigorous validation and adherence to IGM’s data governance and ethical standards.
- Build real-time Qualtrics dashboards that give business partners instant access to key performance indicators (KPIs) and stakeholder sentiment.
- Act as the technical go-to for Qualtrics, providing troubleshooting, best practices, and platform administration as a Brand Administrator.
- Safeguard client and advisor data through rigorous adherence to privacy regulations and ethical research standards.
Benefits
- Competitive base salary
- Performance-weighted bonus
- Education/career support
- Option to join Employee Share Purchase Plan with employer matching component
- Competitive health and dental coverage
- Flexible plan for you and your family
- Short-term & long-term disability plans
- Voluntary Group RRSP enrolment with employer matching component
- Paid volunteer days
- Competitive time off including 10 wellness days off
- WorkPerks discount program
- Hybrid & flex work arrangements
- Engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
