Senior Analyst, Market Research and Insights

The Trade Desk•New York, NY

10h•Hybrid

About The Position

The Senior Analyst will support the Senior Manager on Global Market Research & Insights to help create data driven Insights for our top clients on a local and global scale. You will use primary and secondary research, as well as first-party data, to both help our commercial teams show up as subject matter experts, while also helping our clients plan their media strategies and activations. Additionally, as we sit within marketing, this role will also focus on finding ways to build marketing and thought-leadership materials to help drive interest in activating with The Trade Desk. This position is highly cross-functional with the potential to impact some of the largest opportunities for The Trade Desk.

Requirements

2-3 years of relevant experience within AdTech, media planning, broader digital media industry, television/streaming industry, a SaaS platform, or media consultancy
Have an understanding and experience with quantitative and qualitative research methodologies and tools to deliver customer and market research and insights quickly and effectively
Self-motivated, data savvy, and organized with a meticulous attention to detail to produce quality deliverables on-time
Strong project management and time management skills; ability to juggle multiple projects at once and prioritize work appropriately
Great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders
Can work independently and be a self-starter; ambitious, and scrappy
Proven track record of critical thinking and structured problem-solving in ambiguous environments
High EQ with the ability to build relationships across large teams and thrive in fast-paced environment

Responsibilities

Support market research and insights projects informed by alignment with key stakeholders that enable the business to remain focused on prioritized issues and topics.
Strategically gather, analyze, and present timely, relevant insights for a variety of purposes, including vertical research, ad spend trends, audience insights, and competitor analyses.
Successfully manage projects, resources, and time efficiently and effectively to meet deadlines.
Effectively communicate actionable results through compelling data storytelling.
Foster relationships with cross-functional counterparts including sales leads and sales strategy teams to inform R&I priorities and proactive initiatives.
Develop a deep understanding of the advertising industry including trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.
Assist in conducting qualitative and quantitative research studies, supporting project management with key external vendors to aid in questionnaire development, data collection, analysis, and reporting.
Become an expert with current and potential 3rd party data source partners, including: MediaRadar/Kantar, eMarketer, Statista, Standard Media Index (SMI), Global Web Index (GWI), YouGov, etc.

Benefits

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
Retirement benefits such as a 401k plan and company match
Short and long-term disability coverage
Basic life insurance
Well-being benefits
Reimbursement for certain tuition expenses
Parental leave
Sick time of 1 hour per 30 hours worked
Vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter
Around 13 paid holidays per year
Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan