Senior Associate Growth Media Innovation Manager

Gallo•New York City, NY

18h•Hybrid

About The Position

At GALLO, the Senior Associate Growth Media Innovation Manager develops performance media strategies to strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness. The role connects brand, media, analytics, commerce, and agency teams to identify opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces. The position leads hands-on development, activation, management, and optimization of paid search and third-party marketplace/retail media campaigns for an assigned portfolio of brands. The manager uses campaign insights, consumer behavior, and business priorities to guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, testing, and ongoing performance improvements. In partnership with SEO, content, brand, commerce, integrated media, and agency teams, the role turns changing discovery behaviors into actionable strategies that link short-term performance with long-term brand growth. The role also builds innovation roadmaps and structured testing frameworks, evaluates new technologies and platform capabilities, and scales useful learnings into recommendations. It contributes thought leadership and best practices to the Media Center of Excellence, supports internal education, and encourages continuous learning, ownership, and innovation. The position is hybrid and must be based in either New York City, with three onsite days per week, or Dallas, with four onsite days per week. Travel to company offices, sites, or meeting locations may be required up to 5% of the time.

Requirements

Bachelor’s degree plus 6 years of performance media experience, including paid search, social, retail media, or third-party marketplace planning and buying, with increasing responsibility; or a master’s degree plus 4 years of such experience.
Strong understanding of digital marketing, e-commerce, and analytics.
Proficiency with PPC/retail media tools and hands-on experience operating ad platforms such as Google Ads, Bing Ads, Facebook Ads Manager, Instacart, DoorDash, or Pacvue.
Strong understanding of bidding strategies, targeting capabilities, audience segmentation, and campaign structure across multiple platforms.
Experience managing budgets and KPIs across multiple channels and adjusting spend to meet performance goals.
Proven experience managing retail media and paid search campaigns.
Experience working with multidisciplinary media, marketing, and analytics teams.
Strong analytical skills and ability to interpret media data to guide business decisions.
Proficiency in Excel, including pivot tables, VLOOKUP, and basic formulas.
Strong presentation skills and executive presence to gain support from marketing teams and leadership and persuade them on media recommendations.
Strong organizational skills for a fast-paced, high-campaign-volume environment requiring quick responses.
Strong work ethic; ability to work independently and collaboratively with high attention to detail.
Ability to prioritize and deliver multiple products or services concurrently under time constraints.
At least 18 years of age.
Ability to travel to company offices, sites, and/or meeting locations up to 5% of the time, with or without reasonable accommodation.
Must be based in New York City, NY, with three onsite days per week, or Dallas, TX, with four onsite days per week.

Nice To Haves

Master’s degree in Marketing, Business, Analytics, or Communications plus 6 years of performance marketing, media strategy, growth marketing, or digital commerce experience; or bachelor’s degree in Business Administration, Marketing Analytics, or Communications plus 8 years of such experience, with increasing responsibility.
Experience developing media, growth, or marketing strategies that extend beyond channel execution and influence broader business, brand, or commercial objectives.
Experience identifying and evaluating emerging marketing technologies, platform capabilities, and industry trends to improve marketing effectiveness and drive innovation.
Demonstrated ability to influence cross-functional teams without direct authority and build alignment around strategic recommendations.
Experience contributing to a marketing, media, analytics, or commerce Center of Excellence through thought leadership, best-practice development, capability building, or organizational education.
Experience in CPG, beverage alcohol, retail, e-commerce, or another consumer-focused industry.

Responsibilities

Develop innovative performance media strategies that strengthen consumer discovery, accelerate business growth, and improve marketing effectiveness.
Connect brand, media, analytics, commerce, and agency teams to identify opportunities across AI-driven discovery, paid search, paid social, retail media, and third-party marketplaces.
Lead the hands-on development, activation, management, and optimization of paid search and third-party marketplace/retail media campaigns for an assigned brand portfolio.
Guide audience and keyword strategies, budget allocation, bidding, targeting, creative recommendations, and testing using campaign insights, consumer behavior, and business priorities.
Partner with SEO, content, brand, commerce, integrated media, and agency teams to translate evolving discovery behaviors into actionable strategies.
Build innovation roadmaps and structured testing frameworks, evaluate emerging technologies and platform capabilities, and turn findings into scalable recommendations.
Contribute thought leadership and best practices to the Media Center of Excellence, strengthen internal education, and foster continuous learning and innovation.
Travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events up to 5% of the time.