Senior Associate Director, Social Media Lead

GWP • Denver, CO

4d • Hybrid

About The Position

This role is responsible for owning and operating global social media end-to-end, with full accountability for strategy, execution, and performance at an enterprise level. The ideal candidate will have proven ability to build and run scalable systems, including workflows, governance, approvals, and global operating frameworks. Exceptional project management and follow-through are essential, as is the ability to manage multiple priorities and deliver consistently in a fast-paced environment. The role requires a strategic thinker who sets forward-looking goals and evolves them in response to changing firm needs across structural, strategic, and tactical levels. Strong execution discipline, including socialization of plans, documentation, recordkeeping, and consistent KPI reporting, is crucial. Deep platform expertise, with LinkedIn as the firm’s primary channel, supported by strong working knowledge of Instagram, TikTok, Meta, and YouTube Shorts, is expected. The candidate should be experienced in evolving content strategies, using multiple asset types, experimentation, and performance-led optimization. High AI fluency, applying new tools and technologies to drive efficiency, scale, and continuous improvement, is also a key requirement. The role involves navigating complexity, including regulatory environments, competing stakeholder needs, and fast-changing platforms. A strong cross-functional collaborator, aligning social strategy with broader business, marketing, and product priorities, is needed. The role requires commercial awareness, with asset management experience or a clear commitment to quickly learning Janus Henderson product lines, tracking competitor activity and the broader landscape to inform ideas and recommendations through social listening.

Requirements

• Five or more years of social media strategy or digital marketing experience
• 3 to 5 years in a global leadership role
• Deep knowledge of LinkedIn, Instagram, Meta platforms, YouTube, and familiarity with emerging platforms
• Proven ability to define strategy, deliver results, and communicate effectively across organizational levels
• Strong writing skills and advanced understanding of brand storytelling
• Ability to collaborate across a matrixed organization and communicate with clarity, confidence, and flexibility
• Strong understanding of compliance requirements and regulated content workflows
• Willingness to adhere to the provisions of our Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities.
• Understanding of the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.

Nice To Haves

• Experience in financial services or other regulated industries strongly preferred.
• Experience guiding creative teams and partners on visual standards, photo selection, and best practices for social media.

Responsibilities

• Own and operate global social media end-to-end, with full accountability for strategy, execution, and performance at an enterprise level
• Build and run scalable systems, including workflows, governance, approvals, and global operating frameworks
• Manage multiple priorities and deliver consistently in a fast-paced environment
• Set forward-looking goals and evolve them in response to changing firm needs
• Maintain strong execution discipline, including socialization of plans, documentation, recordkeeping, and consistent KPI reporting
• Evolve content strategies, using multiple asset types, experimentation, and performance-led optimization
• Apply new tools and technologies to drive efficiency, scale, and continuous improvement
• Navigate complexity, including regulatory environments, competing stakeholder needs, and fast-changing platforms
• Align social strategy with broader business, marketing, and product priorities
• Track competitor activity and the broader landscape to inform ideas and recommendations through social listening

Benefits

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Paid volunteer time
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• Maternal/paternal leave benefits and family services
• Complimentary subscription to Headspace – the mindfulness app
• Corporate membership to ClassPass and other health and well-being benefits
• Unique employee events and programs including a 14er challenge
• Complimentary beverages, snacks and all employee Happy Hours
• Annual discretionary bonus award from the profit pool
• Competitive compensation
• Pension/retirement plans
• Various health, wellbeing and lifestyle benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed