Associate Director, Social Media

Tombras • Atlanta, GA

1d • Hybrid

About The Position

This role involves day-to-day social account leadership across various client brands, collaborating with internal teams to produce best-in-class social media campaigns. The position drives advanced, on-trend social strategy, creates social brand playbooks, and leads performance analysis and reporting. It requires formulating and evolving social media strategies, overseeing omnichannel campaign execution, and managing a team of social media managers and strategists. The role also involves exploring new social platforms and consulting clients on leveraging social media to achieve their goals, operating at a fast pace to create impactful content.

Requirements

• 8+ years of experience in social media management, strategy and content creation
• Excellent written and verbal communication skills
• Experience with social media analytics and reporting tools
• Desire to build and foster engaged communities and create award-winning social-first work with a team of highly motivated creatives and strategists
• 5+ years of leadership experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
• Ability to work collaboratively with cross-functional teams
• Strong attention-to-detail and ability to proofread content for grammatical accuracy and maintain style consistency across pieces
• Public speaking and presentation skills to ensure ideas are presented effectively and coherently
• Passion for current and emerging social media platforms, trends, and best practices
• Partnership & event campaign strategy and management
• Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
• A solution-oriented mindset, and an attitude of positivity, adaptability, curiosity, and exploration

Responsibilities

• Day-to-day social account leadership across various client brands
• Collaborate with in-house creative directors, community managers, brand strategists, project managers, account teams, and analysts to produce best-in-class social media campaigns
• Drive advanced, on-trend social strategy and create social brand playbooks across various clients
• Lead and present monthly/quarterly social performance analysis and reports to agency leadership and clients
• Formulate and evolve best-in-class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and more
• Oversee execution of omnichannel social campaigns from creative concept through deployment, optimization, and performance analysis
• Manage and mentor a team of social media managers and strategists
• Continuously explore new social platforms, functionalities, and technologies to push boundaries and evolve our thinking across the agency
• Consult existing and prospective clients on leveraging social to achieve brand and business goals
• Work at the speed of social - fast! Which means more opportunities to make exceptional and impactful content

Benefits

• Relocation assistance may be provided
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed