Senior Associate, Social Media

Every Man Jack•Mill Valley, CA

13h•Hybrid

About The Position

Every Man Jack is looking for a Sr. Associate, Social Media who knows how to make content that earns attention — and then does it, consistently. This is the content engine of our organic social team: the person who owns the content calendar, creates and publishes great work across channels, tracks what is resonating, and keeps the team's output moving at the speed of culture. You will work closely with the Sr. Manager, Social Media and the Brand Strategist to execute against channel strategy, manage our social listening tools, and own the publishing cadence across Instagram, TikTok, YouTube, and X. You are organized, deeply platform-fluent, and energized by making things, not just planning them.

Requirements

3-5 years of social media experience at a consumer brand, with a demonstrated track record of making content that performs
Deeply and consistently immersed in social — you know the latest trends, apps, formats, and platform functionality and bring that knowledge into the work proactively
Demonstrated experience creating content for a millennial male consumer, with a genuine understanding of his world, interests, and what earns his attention
Comfortable producing in-app content independently when the moment calls for it, and equally comfortable briefing a creative team or amplifying creator and ambassador content as part of the channel mix
Experience using social listening and community management tools (Sprout, Pinpoint, or equivalent)
Strong organizational skills and a consistent publishing cadence — you do not miss deadlines and you do not let the calendar slip
Comfortable in a fast-moving environment where priorities shift and speed matters
Genuine familiarity with the world our consumer lives in: men’s personal care, sport, outdoor, fitness, wellness
Candidates must be authorized to work in the United States without sponsorship.
Every Man Jack prefers to hire candidates who live within a 30-mile radius of our Mill Valley office.

Nice To Haves

You are a maker first. You get genuine satisfaction from building a content calendar, executing it well, and watching it perform.
You have a feel for what is resonating on the platform right now and the instincts to act on it.
Organized enough to keep the train on the tracks and creative enough to know when to go off-script for the right cultural moment.
You are genuinely passionate about social and content creation, constantly in the app, tracking trends, and bringing that knowledge into the work before anyone has to ask.
You know our consumer and the worlds he lives in, and that fluency shows up naturally in everything you make — not just visually, but in every caption, comment, and piece of copy across every platform.
You write in his voice, with the right tone, every time.
This is a role for someone who wants to build something, and the person who comes in now will have real visibility and real impact from day one.

Responsibilities

Own the monthly content calendar, integrating campaign priorities while maintaining space for reactive and cultural content
Create and publish content across channels — producing in-app independently when the moment calls for it, briefing the creative team for produced content, and amplifying creator and ambassador content as part of the mix
Bring a strong editorial sensibility to everything published — every post should feel intentional and on-voice
Own and manage social listening tools (Pinpoint, Sprout Social, or equivalent) — monitoring brand sentiment, competitor activity, and cultural signals relevant to our consumer
Surface weekly insights from listening data to inform content decisions and flag cultural moment opportunities to the team
Track and report on channel-level performance metrics with a consistent cadence
Own proactive community engagement across all organic channels — showing up in the comments, in conversations, and in the moments where our consumer is already talking
Manage Pinpoint for reactive community management, ensuring consumer inquiries and brand interactions are handled with speed and on-voice consistency
Represent the EMJ brand with warmth and authenticity in every interaction
Manage day-to-day publishing and scheduling across all organic channels
Stay current on platform updates, algorithm shifts, and new content formats — bringing recommendations to the team proactively