SR AD, Field Force Effectiveness

Boehringer Ingelheim • Johns Creek, GA

11d

About The Position

The Senior Associate Director, Field Force Effectiveness owns the strategy, development, roadmap, and automation of Key Performance Indicators across US Animal Health business units and customer-facing teams. The role develops and oversees US Animal Health segmentation and targeting, communication plans, compliance partnerships, and the Multi-Channel Cycle Planning process. It also supports CRM systems maintained by the Field Force Effectiveness team and contributes to their design and rollout. Senior Analysts, Sales Force Effectiveness matrix into this role according to KPI ownership and deliverables to senior leadership.

The position develops and implements best practices and efficiencies across customer-facing teams, using strong communication and business perspective to influence stakeholders without direct authority. It works with Field Force Effectiveness, Commercial Excellence teams, species leadership, global counterparts, and other business partners to deliver actionable insights, improve customer engagement, support field teams, and lead assigned projects through implementation and change management.

Requirements

• Bachelor’s degree required.
• Seven or more years of progressive business experience in the U.S. Animal Health or Pharmaceutical Industry.
• Strong job knowledge in animal health or pharmaceutical sales and marketing, commercial operations, field force effectiveness, data, performance measures, budgeting, and customer engagement strategies.
• Demonstrated ability to derive insights from complex data sets and communicate effectively across business stakeholders.
• Demonstrated experience leading cross-functional initiatives in highly matrixed organizations.
• Strong understanding of CRM platforms, customer-facing technologies, commercial analytics, and performance reporting.
• Demonstrated ability to influence without direct authority and build alignment across diverse stakeholder groups.
• Ability to communicate effectively with senior leaders and stakeholders at all organizational levels.
• Excellent verbal, written, presentation, and communication skills.
• Demonstrated project management and change management experience.
• Demonstrated success in large-scale cross-functional initiatives.
• Ability to understand the competitive environment and translate opportunities into business actions.
• Ability to travel, which may include overnight travel.
• Consistently demonstrate the company's Our Behaviors through collaboration, accountability, agility, and a commitment to delivering results.
• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical, if required.
• Must be 18 years of age or older.

Nice To Haves

• Master’s degree preferred.
• Three or more years of direct or indirect people leadership preferred.
• Field sales and/or sales leadership experience strongly preferred.

Responsibilities

• Own, design, build the roadmap for, and oversee automation of US Animal Health KPIs, turning monthly data into focused, measurable, informative indicators aligned with business strategies across species and customer-facing roles.
• Work cross-functionally with the Field Force Effectiveness team, Commercial Excellence teams, and species leadership to provide regular monthly KPI visibility, from senior leadership reviews to territory manager views, with actionable insights.
• Own and iterate Multi-Channel Cycle Planning on an annual and quarterly cadence, building awareness and support across species leadership and promoting education and use by field-facing teams.
• Develop meaningful, measurable KPIs that illustrate customer movement through the journey to purchase, drawing on global counterparts to address evolving customer and market needs.
• Own and manage Field Force Effectiveness compliance activities; partner with the AHLT risk and compliance officer, support policy and procedure alignment, lead ambassador teams and communication, and act as a liaison on business needs and customer partnership practices.
• Own communication plans between Field Force Effectiveness, the wider Commercial Excellence organization, and field-facing teams.
• Serve as the business lead contact for expected and unexpected system issues, upgrades, and implementations of resources and tools for field-facing teams; consult on Commercial Excellence pain points and opportunities affecting end customers.
• Develop recommendations for US implementation and ongoing development of the Go to Market Model, including CRM suggestions and enhancements, and influence CRM use toward its most effective capabilities.
• Own and maintain the Field Innovation Led program, including its long-term strategy, monthly agendas, topics, and meetings; collaborate with Senior Analysts of Sales Force Effectiveness and build a long-term vision for Field Innovation Led teams.
• Act as project manager for projects assigned by the Director, coordinating business partners and stakeholders and executing change management and communications across impacted business units.

Benefits

• Competitive compensation and benefit programs.
• Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior