Senior Associate, Digital Media

Lilly Pulitzer•King of Prussia, PA

1d•Hybrid

About The Position

The Senior Associate, Digital Media is responsible for activation, optimization & content development across our digital marketing channels, inclusive of paid media & affiliate marketing. A day in the life… Paid Media Support development, execution & optimization of digital media campaigns across Meta, Google and other platforms. Utilize data analytics tools (Google Analytics, Meta Ads manager, etc.) to track and measure performance of our marketing campaigns, making data-driven decisions and optimizations to maximize performance. Serve as the first escalation point for the digital ad agency, applying technical & business knowledge to problem solve & keep projects moving. Craft insights for stakeholders on media channel performance and share learnings in appropriate forums. Own the content planning process for digital ads, working closely with the Creative Content team to bring from brief to execution. Disseminate brand information to media agency, including key product priorities, promotional calendar, etc. & ensure agency’s testing plans are aligned to brand’s goals. Support in the development of quarterly & yearly strategy planning, inclusive of media activation & measurement. Develop, monitor & report on an evolving learning agenda, mapping test-and-learns to drive key objectives across all media plans. Own budget management & invoice payment. Stay up-to-date on emerging trends in technology & media to bring forward innovative and creative solutions to external stakeholders. Affiliate Marketing Develop and execute a scalable affiliate marketing strategy aligned with the company’s goals. In partnership with our affiliate marketing agency, identify, recruit, onboard & activate new affiliates. Be accountable for affiliate marketing KPIs, reporting & budget. Collaborate with the brand marketing team to scale creator and press efforts through affiliate channels. Omnichannel Marketing Support retail marketing efforts, including digital media & in-mall placements. Support creative, reporting and communication with retail team on efforts. Note, associates may be asked to perform duties that are outside the specific functions that are listed.

Requirements

A four-year college degree is, preferably with a major/minor within marketing/advertising
2-3 years of digital marketing experience, preferably at a digital marketing agency or at an ecommerce retailer
Highly analytical with high aptitude on Excel and/or with data analysis
Working knowledge of analytics tools such as Google Analytics or Adobe Omniture
Experience with platforms such as Facebook Ads Manager, Google Adwords
Proficient with Microsoft Office (Excel, Word, Powerpoint)

Nice To Haves

digital media certifications like Facebook Blueprint

Responsibilities

Support development, execution & optimization of digital media campaigns across Meta, Google and other platforms.
Utilize data analytics tools (Google Analytics, Meta Ads manager, etc.) to track and measure performance of our marketing campaigns, making data-driven decisions and optimizations to maximize performance.
Serve as the first escalation point for the digital ad agency, applying technical & business knowledge to problem solve & keep projects moving.
Craft insights for stakeholders on media channel performance and share learnings in appropriate forums.
Own the content planning process for digital ads, working closely with the Creative Content team to bring from brief to execution.
Disseminate brand information to media agency, including key product priorities, promotional calendar, etc. & ensure agency’s testing plans are aligned to brand’s goals.
Support in the development of quarterly & yearly strategy planning, inclusive of media activation & measurement.
Develop, monitor & report on an evolving learning agenda, mapping test-and-learns to drive key objectives across all media plans.
Own budget management & invoice payment.
Stay up-to-date on emerging trends in technology & media to bring forward innovative and creative solutions to external stakeholders.
Develop and execute a scalable affiliate marketing strategy aligned with the company’s goals.
In partnership with our affiliate marketing agency, identify, recruit, onboard & activate new affiliates.
Be accountable for affiliate marketing KPIs, reporting & budget.
Collaborate with the brand marketing team to scale creator and press efforts through affiliate channels.
Support retail marketing efforts, including digital media & in-mall placements.
Support creative, reporting and communication with retail team on efforts.