Senior Associate, Digital Activation (Programmatic & Direct)
About The Position
OMD, recognized as Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network, is the world’s largest media network with over 12,000 employees across more than 100 countries. The company focuses on making better decisions faster by integrating innovation, creativity, empathy, and evidence to help clients move quickly, expand their reach, and take calculated risks. OMD is a people-obsessed, outcomes-focused business that leverages data-based solutions and empathy to drive performance and growth, aiming to understand consumers to uncover valuable insights and connections. The company is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to assist in the planning, execution, optimization, and reporting of programmatic advertising campaigns across various platforms. This role is suitable for individuals with 1–2 years of experience in digital media buying or programmatic advertising who wish to enhance their expertise in data-driven media activation. The Senior Associate will collaborate closely with internal media and analytics teams, as well as external platform partners, to ensure campaigns achieve strong performance aligned with client objectives.
Requirements
- 1–2 years of experience in digital media buying, programmatic advertising, or digital activation.
- Hands-on experience with at least one DSP such as: DV360, Prisma, CM360.
- Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers.
- Familiarity with ad serving, tagging, and tracking pixels.
- Proficiency in Excel / Google Sheets for data analysis and reporting.
- Strong attention to detail and organizational skills.
Nice To Haves
- Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
- Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT).
- Familiarity with audience segmentation and data platforms (DMP/CDP).
- Understanding of privacy frameworks (GDPR, CCPA).
Responsibilities
- Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.).
- Implement campaign structures including line items, targeting, creatives, pacing, and budgets.
- Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met.
- Troubleshoot campaign delivery issues and ensure proper tracking and tagging.
- Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions.
- Execute ongoing optimizations including: Audience refinement, Bid adjustments, Inventory and placement optimization, Frequency and pacing adjustments.
- Identify opportunities for performance improvement and scaling.
- Support weekly and monthly reporting deliverables for clients and internal teams.
- Translate campaign performance data into clear insights and actionable recommendations.
- Maintain reporting dashboards and assist with performance analysis.
- Work cross-functionally with strategy, analytics, creative, and client services teams.
- Coordinate with platform vendors and data partners when needed.
- Assist managers in preparing campaign updates and performance summaries for clients.
- Conduct QA checks on campaign setups, pixels, tracking, and creative assets.
- Ensure campaigns comply with brand safety, privacy regulations, and platform policies.
Benefits
- health insurance
- vision insurance
- dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- vacation days
- sick days
- personal days
- paid parental leave
- paid medical leave
- STD/LTD insurance benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
