Senior Associate, CRM - Green Chef
About The Position
Green Chef is seeking a Senior Associate, CRM to manage end-to-end email and SMS execution for their health-focused and sustainable meal kit brand. This role is embedded within the Green Chef marketing team and collaborates with the global CRM team, focusing on building Green Chef's CRM capability as a growth engine. The position involves building, QA-ing, deploying, and optimizing customer flows for Activation and Reactivation segments, with potential for future expansion. It's ideal for individuals who excel at precise and efficient execution with a drive for performance improvement. The role offers direct impact on major Green Chef initiatives and reports to the Head of Marketing, Green Chef, while working closely with the global HelloFresh CRM team.
Requirements
- 3+ years of CRM or lifecycle marketing experience, with demonstrated success owning campaigns from strategy through execution.
- Hands-on experience with Salesforce Marketing Cloud (required).
- Proficiency across email and SMS channels.
- Experience building and managing automated journeys, trigger flows, and segmentation logic.
- Strong analytical skills — comfortable reporting on channel performance, running A/B tests, and generating actionable insights.
- Bachelor's degree in Marketing, Business, or a related field.
Nice To Haves
- Iterable experience a strong plus.
- Experience with in-app and push notifications a plus.
- Experience in a D2C, subscription, or e-commerce environment preferred.
Responsibilities
- Collaborate with Green Chef Growth Managers, global CRM team, and cross-functional leads to ideate, test, and execute brand-specific growth levers.
- Bring cross-market insights and best practices into the Green Chef roadmap.
- Partner on segmentation strategy and lifecycle targeting to drive conversion across Activation and Reactivation.
- Own end-to-end execution of email and SMS campaigns across all Green Chef segments from build through QA to deployment.
- Maintain rigorous quality control across segmentation, personalization, and creative merging.
- Ensure accurate, on-time delivery against weekly-quarterly campaign goals.
- Design, build, and manage trigger-based flows and automated customer journeys.
- Continuously identify and implement automation improvements to reduce manual lift and increase campaign velocity.
- Support technical migrations as part of the broader tooling roadmap.
- Regularly report on CRM channel performance (e.g., conversion rates, deliverability, engagement).
- Drive A/B testing across content/creative, segmentation, offers, etc.
- Translate data into actionable insights and drive a continuous feedback loop of improvement.
- Identify white space and incremental growth opportunities, translating them into test & initiative roadmaps, and executing.
- Work closely with Brand, Creative, and Product Marketing to ensure campaign assets are briefed, planned, and delivered on time.
- Partner with Analytics to scope new opportunities for performance improvement.
- Serve as the CRM point of contact for Green Chef across internal and global stakeholders.
Benefits
- Competitive salary
- 401k with company match that vests immediately upon participation
- Generous PTO
- Sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups (BIPOC, women, veterans, parents, and LGBTQ+)
- Inclusive, collaborative, and dynamic work environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
