Senior Associate - Card Partnership Marketing (Hybrid)

Capital One•Chicago, IL
•Hybrid

About The Position

Capital One is seeking a strategic, collaborative Senior Marketing Associate for its Card Partnerships Marketing Team. The role supports partner cobrand and private-label credit card programs and serves as a day-to-day marketing contact for external partners. It manages the development and execution of marketing and creative strategies across multiple channels and customer segments, aligning initiatives with annual marketing plans and business goals. The team represents the voice of the customer across cross-functional partnerships and promotes customer-centric marketing practices and continuous program optimization. The position leads omni-channel marketing initiatives, using customer insights, campaign results, and partner needs to shape recommendations and creative strategies. It oversees project deliverables, campaign budgets, timelines, results, and quality assurance; supports annual marketing planning and prioritization; and helps maintain a consistent end-to-end customer experience. The role also champions both partner and Capital One brands and builds productive relationships with internal teams and partner stakeholders. The minimum and maximum full-time annual salaries are $87,700–$100,100 in Chicago, IL; $96,500–$110,100 in McLean, VA; and $87,700–$100,100 in Richmond, VA. The role is eligible for performance-based incentive compensation, which may include cash bonuses and/or long-term incentives. Capital One offers a comprehensive benefits package; eligibility varies by employment status and management level. Capital One will not sponsor a new applicant for employment authorization for this position.

Requirements

  • Bachelor’s degree or military experience.
  • At least 3 years of marketing or project management experience.
  • At least 2 years of multi-channel digital marketing experience.
  • At least 2 years of experience planning, executing, and analyzing marketing programs.
  • At least 2 years of experience managing creative processes, partnering with creative teams, and developing creative optimization frameworks.
  • Strong verbal and written communication and influence skills.
  • Strong attention to detail and organizational skills, with the ability to deliver accurate work while managing multiple projects, deadlines, and changing priorities.
  • Ability to translate customer challenges into research-backed marketing recommendations using effective data points and clear storytelling.
  • Ability to collaborate, build relationships, influence decision-makers, and deliver results.
  • Passion for using data, metrics, and insights to drive results and learning.

Nice To Haves

  • At least 2 years of experience in the financial services industry.
  • At least 2 years of experience in the retail industry.

Responsibilities

  • Lead creative strategy, development, and execution for marketing initiatives across channels, including digital, email, print, in-store, and other innovative channels.
  • Develop creative briefs based on project intent, manage stakeholder feedback during development, and ensure required updates are completed promptly.
  • Use customer insights, campaign performance results, and partner needs to develop recommendations affecting marketing plans and creative strategy.
  • Oversee project deliverables, campaigns, budgets, timelines, and results, including conducting marketing quality assurance before launch.
  • Identify potential issues and opportunities and escalate them appropriately.
  • Develop detailed documentation for team reference.
  • Support leadership in developing the Annual Marketing Plan, including ideation, research, channel plans, and communications and go-to-market strategy.
  • Support prioritization by organizing and clarifying project intent and requesting team resources.
  • Take a holistic, customer-centric view of the end-to-end customer experience across the lifecycle, including consistent branding and communication.
  • Ensure marketing aligns with partner and Capital One brand personas, voice, and style guides.
  • Build and develop relationships with internal Capital One teams and partner stakeholders, including business, marketing, creative, research, legal, and operations teams.

Benefits

  • Comprehensive health, financial, and other benefits supporting total well-being.
  • Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives.
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