(IMSA) Senior Coordinator, Partnership Marketing

NASCAR•Nashua, NH

1d•Onsite

About The Position

Oversees and executes projects and activities in the Partnership Marketing team by developing and executing solutions in the areas of partnership management, partnership communications and event management.

Requirements

Bachelor's degree from four-year college or university and 1 to 3 years related experience and/or training; or equivalent combination of education and experience.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Proficient in Company hardware and software, including Microsoft Office suite of software and applications.
Ability to develop professional relationships, communicate and engage with co-workers within Partnership department, as well as other IMSA departments, to efficiently and effectively fulfill responsibilities.

Nice To Haves

Photoshop is a plus.
Ability to effectively use AI to enhance efficiency, effectiveness and deliverables for both Partners and team members.

Responsibilities

Fulfill and execute sponsorship contracts including managing event admission ticket organization and distribution, implementation of social, digital, signage, B2B, etc., programs for multiple IMSA Partners.
The development, approval process for creating and distributing and organizing marketing materials, event support collateral, and other Partnership Management related materials.
Fulfil all other contractual assets and activation items.
Additional coordination with tracks, partner agencies and other third parties as needed.
Maintain primary day-to-day management of assigned partners and develop business relationship with key contacts.
Develop a thorough understanding of partner’s business and proactively suggest ways that IMSA can support their objectives.
With Partner, develop marketing activation programs outside the agreement, helping partner further leverage their IMSA investment and placing IMSA in front of new audiences.
Identify areas for incremental mid-term sales, as well as take partner through renewal process.
Develop, execute and manage a process in order to effectively execute Partner outbound and inbound communication including research data, TV tune-ins, Public Relations material, TV ratings, Infographic, meeting schedules and agendas, social media and TV tune-in, RSVP and guest list management for events.
Work with partner to determine best external communication methods and timing.
Ensure that the Partnership Marketing Department and Senior Management are effectively informed and prepared for each event.
Develop and execute plans for managing effective at-track activation for partners including the control, accountability and distribution of suite passes, parking passes, VIP experiences and victory lane celebrations.
Effectively oversee the creative production of event resource materials, credentials, etc., for partners and execute the pre-event distribution.
Effectively execute and oversee the process to conduct VIP event activities such as Pit Tours, Hot Lap Rides, Starter Stand visits, and driver appearances at events.
Attend IMSA race events and Partnership events as determined necessary and approved by the Senior Director, Partnership Marketing and Business Development.
Assist in developing and maintaining collateral material and distribute to partners, prospects and teams as necessary and as requested.
Serve as at-track manager of the IMSA Business Center