Lippincott - Senior Associate, Brand Strategy

Marsh McLennan•New York, NY

2d•$150,000 - $190,000•Hybrid

About The Position

Brand strategy is a discipline within Lippincott's Strategy practice, and it starts with some of the hardest questions a company can ask: what do we actually stand for, and why should anyone care? But meaning only counts when it's built, requiring brand strategists to work at the highest altitude and the finest detail, shaping the argument for a company's place in the world, then following it down into the words, structures, and signature moments that make it real. Done well, a brand isn't just an idea a company holds, but an asset that wins customers, commands premiums, and compounds in value over time. As a Senior Associate, you set the direction and hold the team to it. You’ll structure how a case gets solved—leading the thinking and the project itself—and guide the team toward deliverables that meet the highest bar of rigor and creativity, from bold brand ideas to solutions and experiences that drive tangible business results. You’re the person clients turn to for day-to-day judgment, and the person your case team turns to for both strategic direction and people leadership. When a challenge spans disciplines—which at Lippincott, it almost always does—you’re the connective tissue: ensuring the strategic idea flows coherently through every design choice, every experience decision, and every marketing move, and that the client’s needs stay at the center of it all. It’s a role that helps you to build a rare kind of range that few strategists get the chance to develop.

Requirements

At least 8 years of full-time experience in strategy consulting or a consulting environment, with a focus on brand and/or business strategy.
A track record of building, motivating, and leading teams
Comfort with ambiguity and the ability to steer a team’s problem-solving through shifting priorities
The ability to lead multiple client projects simultaneously and autonomously
Excellent presentation and writing skills, with the ability to communicate effectively from the C-suite to entry level
The judgment to connect business understanding, brand implications, and creative solutions for a specific client’s challenge
The ability to influence and align multi-disciplinary teams and diverse stakeholders
Openness to travel as needed

Nice To Haves

An MBA is welcome but not necessary

Responsibilities

Shape and oversee the development of brand opportunities, grounded in business strategy, competitive dynamics, and customer insight
Structure project workplans and guide team workflow, while developing junior team members
Serve as the primary point of contact for clients, managing expectations and delivering recommendations that reflect Lippincott’s point of view
Build client relationships and contribute to new business development
Conduct in-depth interviews with client leadership and other stakeholders
Manage case team resources — talent, intellectual capital, and budget
Draw on Lippincott’s broader expertise and frameworks to solve multi-disciplinary challenges
Develop presentation storylines and frameworks, and play a leading role in delivering them
Oversee analysis of quantitative and qualitative research, partnering with analytics specialists as needed