Senior Associate Brand Manager - Prego

Campbell's • Camden, NJ

2d • Hybrid

About The Position

As a key member of the Prego Brand Team, you will play a critical role in shaping the future of one of America's most recognized pasta sauce brands. This position requires a strategic and analytical marketer who can translate consumer, customer, and marketplace insights into actionable growth strategies across brand building, innovation, omnichannel activation, and business planning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related discipline
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions

Nice To Haves

• MBA preferred
• Consumer packaged goods experience strongly preferred
• Food experience a plus
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations
• Proven ability to lead cross-functional teams and manage complex projects
• Demonstrated success influencing stakeholders across multiple functions and leadership levels
• Strong communication, presentation, and storytelling skills
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis

Responsibilities

• Lead the execution & support the development of Prego's long-term growth agenda, helping define where the brand can win across core Red Sauce, Alfredo, Blush, and future innovation platforms.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics. Help build a 3-5 year roadmap that accelerates household penetration, increases consumption, and expands usage occasions.
• Support portfolio strategy by identifying opportunities to optimize assortment, enhance innovation productivity, and ensure resources are aligned to the highest-growth opportunities.
• Develop a deep understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs.
• Champion consumer-first growth strategies and strengthening Prego's relevance in modern households. Help uncover new opportunities to drive household penetration, repeat purchase, and meal occasion expansion.
• Translate consumer and marketplace insights into compelling business recommendations that influence senior leadership decision making.
• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams to develop retailer-specific growth strategies and activation plans.
• Drive initiatives that accelerate Prego's omnichannel performance, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media, and consumer conversion strategies.
• Help identify opportunities to strengthen performance at key strategic customers, including Walmart, Kroger, Ahold Delhaize, Albertsons, and regional retailers.
• Partner closely with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations teams to develop and commercialize breakthrough innovation and renovation initiatives.
• Help build and manage a robust pipeline focused on delivering incremental growth, supporting key strategic platforms, and strengthening Prego's role within the broader Campbell's Italian portfolio.
• Lead project teams to ensure initiatives are delivered on time, within budget, and against business objectives.
• Partner with Integrated Marketing and agency teams to develop consumer communication strategies that strengthen brand equity and drive measurable business impact.
• Support development of campaigns, content, digital experiences, and shopper activations that build consumer trust in Prego's quality, authenticity, and meal-solution relevance.
• Leverage consumer and campaign performance data to continuously improve marketing effectiveness and ROI.
• Monitor business results across sales, share, household penetration, distribution, velocity, and profitability metrics.
• Synthesize data from multiple sources into actionable recommendations that improve performance and support strategic decision-making.
• Support Integrated Business Planning cycles, Monthly Business Reviews, Annual Operating Planning processes, innovation gates, and key leadership presentations.
• Identify new growth opportunities, evaluate competitive threats, and influence strategic direction across multiple business priorities.
• Manage multiple concurrent priorities, including innovation launches, retailer programs, consumer campaigns, portfolio optimization, and annual planning processes.
• Leverage data, insights, and marketplace intelligence to identify opportunities, solve complex business challenges, and improve performance.
• Effectively influence stakeholders without direct authority.

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (if in WHQ)
• on-site day care (operated by Bright Horizons)
• company store
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior