Associate Brand Manager

Russell Stover • Kansas City, MO

8h

About The Position

At Russell Stover, we are looking for an Associate Brand Manager to join our team. This role involves working with the Sr Brand Manager to develop and manage a variety of products and projects from start to finish. You will be responsible for pulling and analyzing market and consumer panel data to enhance product offerings within your assigned portfolio. Strong project management skills are essential to steer your product portfolio towards sustainable and profitable long-term growth. Russell Stover is a leading manufacturer of boxed, seasonal, and sugar-free chocolates with a legacy of over 100 years, producing over 55 million pounds of chocolate annually.

Requirements

• Bachelor's degree in business, marketing, or related field.
• 2+ years of experience with brand or product management experience with a CPG company.
• Proficient using Microsoft Word, Excel and PowerPoint.
• Experience analyzing and interpreting data.
• Experience working with IRI/Circana or Nielsen.
• Able to manage ambiguity and thrive in a fast-paced, entrepreneurial environment.
• Strong creative skills to properly evaluate; an eye for creativity.
• Strong attention to detail and accuracy.
• Exceptional presentation and communication skills.
• Self-starter, able to act with agility and time management skills to accomplish tasks and meet projects deadlines.
• Commitment to continuous self-improvement to develop critical marketing management skills.
• Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation.

Nice To Haves

• MBA.

Responsibilities

• Understand syndicated data reporting systems such as Circana to provide strategic analysis for the company’s heritage brands.
• Catalog relevant consumer information relating to respective categories (Circana Unify, Circana Panel Data, Shopper Sights, Consumer Studies, etc.) to feed the Marketing & Sales planning process.
• Manage consumer research studies through the implementation of owned studies (SightX tool) or external partners as needed, analyzing the results to determine validity of business cases.
• Analyze market and competitive trends, including working with the Category Management team on retailer loyalty data and recommending actions to achieve annual sales and objectives.
• Portfolio management including recommended SKU rationalization, mix strategies and profit optimization.
• Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Russell Stover growth and brand relevance.
• Analyze market potential on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of the Russell Stover business.
• Analyze viability and profit/sales potential for new products, segments, markets, and consumers.
• Develop and implement strategies and plans to maximize the profitability of assigned products / product categories while maintaining consistent quality standards.
• Present in a variety of meeting settings, including internal leadership meetings, Sales team meetings, etc.
• Adhere to Good Manufacturing Practices (GMP) to ensure product quality and maintain compliance with food safety standards.
• Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the plant’s food safety and quality objectives.
• Promptly report and take appropriate action on any observed or potential food safety hazards, process deviations, or non-conformities by notifying the designated plant supervisor, in accordance with your role and responsibilities.
• Actively contributes to the continuous improvement of the company’s Food Safety Culture through engagement and actions aligned with your role.

Benefits

• Equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level