Senior Associate, Activation
About The Position
Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We deliver solutions to create and deliver value for advertisers, partners, and the wider industry including Advantage, a suite of guaranteed value products powered by principal trading and Modern Media, a modern omni-channel, cross-screen activation solution. The Sr. Associate will be called upon for end-to-end campaign activation. The Sr. Associate is accountable for supporting senior team members to monitor campaign performance and implement optimizations to deliver against campaign goals. Beyond day-to-day deliverables, they focus on gaining expertise in not just the general programmatic space, but also Amplifi's ways of working. They learn from all team-members and have a curiosity to understand the machinations of Amplifi products. Beyond day-to-day team deliverables, they foster knowledge-sharing among Associates and support senior team-members with central tasks and are key to cultivating a culture of teamwork and collaboration.
Requirements
- Bachelor's degree or equivalent 1-3 years experience within programmatic, specifically, and overall digital industry
- Strong attention to project management
- Experience in at least one major DSP
- Analytical and mathematical skills
- Strong experience working with business applications
Nice To Haves
- You challenge accepted thinking and inspire new ideas and approaches.
- Client-centricity, and a commercial mindset are essential, along with a genuine passion for people and technology.
- Balance, prioritize and properly assign work associated with multiple, concurrent projects
Responsibilities
- Work closely with the Manager and senior leaders to activate campaigns, troubleshooting technical or campaign bugs, and optimize towards KPIs within buying platforms (DSPs like Beeswax, TTD, DV360, Meta, Tik Tok, etc)
- Be an expert on buying platforms, direct media buying processes, and internal dentsu products
- Adhere to defined processes for campaign management across digital and programmatic channels, with focus on hands-on-keys activation work
- Be organized while tracking tasks, take notes during meetings, and help the Manager execute priorities within deadlines
- Present campaign delivery and optimizations on daily/weekly internal calls
- Continually build programmatic expertise and ability to speak to a campaign's details
Benefits
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
