Senior Alliance Product Marketing Manager

Veeam Software

4h•Remote

About The Position

Veeam is seeking a Senior Alliance Product Marketing Manager to lead go-to-market (GTM) strategy and execution with strategic technology and ecosystem partners. This role sits within the Product Marketing organization and acts as the primary marketing interface between Veeam, strategic alliance partners, and internal stakeholders including Product Management, Alliances, Sales, and Field Marketing. The ideal candidate brings a blend of strategic thinking, hands-on execution, and strong cross-functional leadership to drive measurable pipeline impact, market visibility, events, and joint customer success across priority alliances. Veeam is seeking a self-starter who is dedicated to driving success and accountable for owning business success.

Requirements

5+ years of experience in product marketing, alliance/partner marketing, product management, or a technical marketing role within B2B software or high-tech industries.
Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field; MBA is a plus.
Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven GTM.
Proven experience developing and executing co-marketing or ecosystem GTM strategies with strategic alliance partners.
Strong ability to translate complex technical concepts into clear customer value and business outcomes.
Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact.
Excellent storytelling, writing, and presentation skills with an executive-level presence.
Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment.

Nice To Haves

Preference in software, cloud, SaaS, data protection or security

Responsibilities

Own and execute the end-to-end marketing and GTM strategy for assigned OEM Infrastructure partners (such as HPE, IBM, Dell, and Lenovo), focused on joint success, differentiated positioning, and measurable business outcomes.
Develop integrated co-marketing plans aligned to alliance partner priorities, product roadmaps, and Veeam’s strategic initiatives.
Identify, plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey (Awareness, Consideration, Decision).
Translate technical and solution-level capabilities into clear, compelling value propositions for IT practitioners, IT leaders, cloud, and security audiences.
Develop and guide the creation of joint messaging, solution narratives, thought leadership, and enablement assets that amplify Veeam solutions through alliance channels.
Act as the voice of Product Marketing for alliances by ensuring consistency with Veeam Data Platform positioning while tailoring for partner relevance.
Partner closely with Alliance Managers, Product Management, Product Strategy, Sales, and Field marketing teams to align priorities and execute joint initiatives.
Ensure tight integration with core Product Marketing motions, leveraging insights, differentiation, and campaign learnings across teams.
Represent Veeam and alliance marketing efforts at industry and partner events as needed.
Manage joint Marketing Development Funds (MDF) programs and budgets in alignment with partner and Veeam priorities.
Define success metrics and rigorously track performance including pipeline, lead generation, deal influence, and revenue contribution toward business targets.
Operate with a test-and-learn mindset by pivoting programs based on data, feedback, and market dynamics.

Benefits

Unlimited paid time off
12 paid holidays
4 extra global VeeaMe Days for self-care
24 paid volunteer hours annually through Veeam Cares
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven
AirVet: 24/7 virtual veterinary care at no cost
Legal services, identity protection, and supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning