Senior AEO/SEO Strategist

Amplify

1d•Remote

About The Position

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com. Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems.

Requirements

8+ years of marketing experience with progression to senior manager level
Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
Strong project management skills with experience leading cross-functional initiatives
Experience managing agency relationships and vendor selection processes
Excellent communication and stakeholder management abilities
Data-driven approach with strong analytical skills

Nice To Haves

Background in content marketing and authoritative content creation
Knowledge of LLM-friendly formatting techniques and conversational AI optimization
Experience with AI-powered search analytics and performance measurement
Previous contractor/consultant experience in digital marketing
Understanding of featured snippets, knowledge panels, and AI-generated search results

Responsibilities

Develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
Ensure Amplify becomes the authoritative source that AI engines and search engines cite when answering user questions
Provide strategic recommendations on LLM-friendly content formatting and structured data implementation
Lead end-to-end project management for AEO and SEO content optimization initiatives
Create project timelines, milestones, and deliverables for content restructuring
Coordinate resources across multiple teams and stakeholders
Track progress and provide regular updates to leadership
Identify, evaluate, and recommend an AEO specialist or digital marketing agency
Lead agency selection process including RFP development and vendor presentations for SEO and AEO agency
Onboard and manage agency relationships focused on AI-optimization and search engine expertise
Ensure agency deliverables meet quality standards and align with AEO and SEO best practices
Guide implementation of clear headings, structured data, and authoritative content formats
Ensure content directly answers user questions in AI-friendly formats
Monitor performance in featured snippets and AI-generated responses
Collaborate on technical implementations that enhance AI discoverability