Senior Advertising Manager - Paid Media

C.A. Fortune•Chicago, IL

11d•Hybrid

About The Position

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We offer comprehensive solutions to our clients, from sales management to marketing, insights, and e-commerce. Our people are the core of our business, and we foster a family-first organization that recognizes the importance of a healthy and flexible work-life balance, a positive support system, and the power of diversity and inclusion. The Sr. Advertising Manager – Retail Media is a senior individual contributor role responsible for owning and driving clients’ digital advertising strategies across major retail media networks. This role combines deep platform expertise, analytical rigor, and AI-enabled insight generation to deliver measurable commerce outcomes for CPG clients. The ideal candidate has 3+ years of hands-on experience managing larger-scale retail media and digital advertising accounts. They bring deep platform expertise (Amazon including DSP, Walmart Connect, Kroger/Instacart, and emerging channels), strong analytical skills, and the ability to translate complex data into clear, actionable client recommendations. This person acts as the primary day-to-day strategic lead for assigned clients, proactively communicates with senior stakeholders, drives process improvements as the team scales, and ensures the team delivers measurable business outcomes through insight-led retail media strategies. This is a hybrid role based in Chicago, IL, observing a hybrid schedule (3 days in office).

Requirements

Bachelor’s degree and 3 + years of experience managing larger-scale digital advertising or retail media accounts (CPG or e-commerce experience strongly preferred).
Demonstrated hands-on expertise with Amazon (including DSP) , Walmart Connect , Instacart, Kroger , or comparable retail media networks.
Proven ability to synthesize large, complex datasets into concise, digestible insights and strategic recommendations tailored for client stakeholders and internal teams.
Strong strategic thinker with excellent analytical skills and attention to detail — able to connect small optimizations to big business results.
Exceptional written and verbal communication skills with the ability to influence and align cross-functional partners and clients.
Thrives in a fast-paced, entrepreneurial, high-growth environment and can effectively manage multiple priorities and larger accounts.

Nice To Haves

Experience in CPG or food & beverage categories.
Amazon Ads Certification and/or other retail media network certifications.

Responsibilities

Client Leadership – Partner with internal account teams and external clients to develop and execute retail media strategies aligned with client business objectives, growth targets, and promotional calendars.
Client Relationship Management – Serve as the primary POC for senior stakeholders. Proactively communicates performance trends, optimization plans, risks, and strategic recommendations.
Performance Reporting – Translate performance data into compelling client narratives — connecting media results to business outcomes such as incrementality, profitability.
Market Research – Conduct keyword research, competitor analysis, market research, and platform innovation scouting.
Thought Leadership – Stay current on retail media trends, platform updates, and measurement methodologies. Proactively bring new ideas and testing opportunities to the team and clients.